Posts Tagged ‘Location based games’

As we’ve been reporting recently, the location-based advertising game is attracting big brands almost daily, and Six Flags is the latest to jump into the FourSquare bandwagon. The new partnership will be available to fans throughout all 11 of the Six Flags parks in the United States, and will take place between June 10th and September 7, 2010. Players will be able to earn special badges for checking in at the theme park and getting badges will also enable players to have a chance to get special prizes including a chance to win prizes.

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As we’ve been reporting lately, location based games like MyTown, foursquare and Gowalla are making aggressive partnerships to establish themselves as great ways for advertisers to reach a new userbase. Score another one for foursquare as they team up with The Learning Channel (TLC) to offer users the ability to get special badges when they check-in at TLC celebrity approved locations.

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Have you ever heard of PowerMat? It’s a small ‘mat’ that charges your phone, iPhone and more by just dropping the device on the mat’s surface. When a small company with a new product like that evaluates its advertising options today, they’ll be choosing from expensive options like print, television and radio, or web opportunities like banner ads or Google Adwords. These all have their advantages and disadvantages, but if they really want to make a splash with ultra-savvy consumers, the type that they’re clearly targeting, they’re going to look to something like MyTown.

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