Does FourSquare need to be more than fun? Here are seven ways the company can solve its identity crisis.
FourSquare Has an Identity Crisis — 7 Possible Futures for The Business
Posts Tagged ‘Location-Based Marketing’
Mediabistro Events
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.
Use Social Media to Market Your Business
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. PlacePunch Co-Founder Discusses The Future of Location-Based Marketing [Interview]
Eight days after its public launch we had the opportunity to sit down with PlacePunch’s Co-Founder, Adam Steinberg. PlacePunch is a full-service location-based marketing platform for retailers and businesses to harness the power of the “check-in”. It allows businesses to set up unique marketing campaigns that use location-based services like Foursquare and Gowalla as their foundation. Learn more about PlacePunch and Adam’s thoughts on the future of geo-location below the jump.
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Location-Based Ads: Big Potential, Little Success
Location-based advertising (LBA) and marketing (LBM) could be of great benefit to local merchants, though there are some things that need to happen before widescale adoption of mobile campaigns will come about. Primarily, merchants need to know why mobile campaigns are beneficial to themselves and their target market, how to measure return on investment, and have access to smartphone owners regardless of application, device, or mobile platform.
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