Check-in services brought to the mobile space the novel idea that people could – and should – use their smartphones to document their travels in real time. A few years later, these same services are helping people do what people have really been trying to do all along: figure out where they are and find places to go from there.
Want to have social media strategists from NASA, Toyota, and the San Francisco Giants as your teachers and consultants? Today only, we're offering $100 off AllFacebook Marketing Conference and AllTwitter Marketing Conference and $200 off a Combo Pass to attend both events. This offer expires at midnight, so register now with the code ONEDAY and save. 
Have you ever wondered where all your friends are, at once? Alright, it may not be something that comes up all the time, but it doesn’t mean it wouldn’t be fun to take a look. A new extension for the Google Chrome web browser (my personal favorite) adds a menu to your Google+ sidebar which lets you do just that.
Today geosocial and location-based services are more popular than ever. People are checking in to wherever they are, using apps to find local restaurants and more. In fact, a study recently conducted by the Pew Research Center found that over a quarter of American Adults are using mobile and social location-based services (LBS). A new infographic from Flowtown and Column Five takes a look at who these users are and how they’re using these services.
key objective is to further encourage two-way dialogue with Hong Kong’s young people using the types of technologies that they like to use, such as social media through social networks and applications for mobile devices.
Virgin America launched four years ago at the cusp of viable social media marketing. The airline appreciates that social media is not an overlay; it’s at the core of the company’s culture.
I’ve previously cited Virgin America as great example of a brand leveraging every element of the customer experience, combining media platforms with events, keeping the fun level high and benefiting from risk-taking.
After the jump, at least one idea you can add to your social media marketing playbook.
Next year Pepsi is betting you’ll be spending more time being social and buying things on your mobile phone than ever before.
Marketers need to take a closer look at the importance of creating, securing and managing an impactful local presence across multiple online platforms.
Gowalla is at the nexus of two of the hottest topics in social media – geolocation and location-based applications. Pia Arthur, Communications Manager for Gowalla, responded to Social Times’ questions about Gowalla, how it compares with its competitors and what might be coming up next.
The list of mobile location-based social networks has grown. How does Gowalla see itself in the location-based universe?
Gowalla is a mobile and web service that gives people a new way to communicate with friends and family, share the places, trips, and events they experience, and to discover the new and extraordinary in the world around them. Read more
Quiksee, an Israeli ‘virtual reality touring’ company, was acquired by Google yesterday and is joining Google’s expanding Geo Team. Anyone can pin video files onto Google Maps via QuikSee and provide 3D visual street tours on map query search results. This addition is strengthening the already firm grip that Google Maps has over location based services and local business advertising. Israeli newspaper Haaretz was the first to state that the acquisition is estimated at $10 million dollars. Quiksee will account for the 20th company acquisition by Google in 2010. Google has been on a roll in acquiring social media companies such as Slide, Jambool, and Aardvark in efforts to become the top dog in social technology. This is the second Israeli company snapped up by Google in less than 6 months, following the purchase of LabPixies this past April for a substantially higher price of $25 million. Read more
Sam Altman is co-founder and CEO of the Loopt social media network. Loopt is at the nexus of two of the hottest topics in social media – geolocation and location-based applications. Social Times asked Altman about Loopt, how it compares with its competitors and what might be coming up next.
The list of mobile location-based social networks has grown. How does Loopt see its place in the location-based universe?
The location-based space is on fire right now. We’re just now starting to see the kinds of activity we envisioned when we started Loopt in 2006, and Loopt’s activity rates have been consistently increasing. Read more
