Posts Tagged ‘Location-Sharing’

WeePlaces.com offers Foursquare and other geo-location users the ability to visualize their check-ins and see the locations they frequent most. The site has recently unveiled its latest project, Geoprofiles, which expands on this to create profiles for users based on their location-based data. Users can group their data into categories and connect with friends across the WeePlaces.com platform. We got a chance to speak with Eric Wu, founder of WeePlaces.com, about the company, the new Geoprofiles, and the future of the geo-location space. Read below the jump for the interview.
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It might be Foursquare Day today, but it’s one of Foursquare’s location-sharing app’s competitors, Gowalla, who’ve announced a couple of new features for the iPhone edition of their mobile app. The first is location searching and the second is a location-filtered list of friends.
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Location-sharing apps such as Foursquare, Loopt Pulse, Gowalla, Stuck, MyTown and dozens of others have purpose beyond the obvious: mobile location marketing. They can be used by merchants to gauge moods, purchasing interest, and loyalty potential, then coupled with real incentives to increase leads and sales. Here are a few such uses.
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Social apps are taking on new uses, with Twitter predicting movie box office success and now location sharing apps such as Foursquare potential predicting divorce. Information about pending divorces are of course of interest to lenders, and it’s actually Visa who’s using mobile social network data to predict such, so they know where to find you.
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Apple’s big iPhone OS 4.0 announcement event today reveals some important updates relating to mobile apps: not only will there finally be 3rd-party app multi-tasking but also local notification and background location features. Both of these new features will benefit improved used of mobile apps such as social networking and location sharing.
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Hothand Inc. has been awarded a broad patent, covering not just location services but also mobile advertising. It’s a patent that could affect mobile platforms widely, and not just for ad networks such as Google’s AdMob or the one Apple is rumored to be revealing soon, possibly today.
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‘Location’ is one of the big buzzwords in the mobile device space this year, so it’s no surprise that Loopt is specifically targeting Apple’s new iPad, with consideration for how people might use this large multi-touch device. The Loopt Pulse app rounds out Loopt and Loopt Mix mobile social sharing applications by taking a different approach: location-planning use instead of location-sharing.
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Even if you are into hiking the most challenging of terrains, wouldn’t it be comforting to know safety is only a click away? While the application “Stuck”, can be used for a variety of purposes, two people hiking in a mountainous national park in Sweden managed to find each other after being separated using the app. How’s that for a valued customer testimonial?
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