The possibility of raising more funds means the three-year-old company has already had a lot of success. The earlier $30 million came from high-profile investors like Kleiner Perkins’ sFund and Liberty Media. Last February it was reported to have 18 million members in 195 countries, and has eight original Web video series in production for 2011, one of which was launched last week. It has 73 employees, and nabbed Plixi, a photo-sharing site.
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First, photo-sharing service TweetPhoto got a new name, becoming Plixi in August. Now, it has a new owner — members-only social-commerce site Lockerz — and it will soon have another new name, as Lockerz said Plixi will become Lockerz Photos and the combined traffic of the two sites will total more than 31 million unique monthly users.
Plixi serves more than 1 billion photos per month, and more than 300 developers have integrated its technology, with the service receiving more than 67 million requests daily via application program interfaces.
The two companies will team up to develop new media-sharing features, including the ability for Lockerz members to share activities, photos, and videos on other social networks. They will also focus on celebrity content, as Plixi celebrity users currently include Justin Bieber, LeBron James, Nicole “Snooki” Polizzi, Seth MacFarlane, and Chelsea Handler.
Terms of the transaction were not revealed.
