As a journalist, former programmer and senior editor at Fast Company, Lynne D. Johnson is a social media maven. She was also a general manager for Vibe and Spin magazines with an award-winning blog. She’s been fusing technology, community and journalism since back in the days of online bulletin boards. It’s no surprise that the Advertising Research Foundation (ARF) recently snagged her as their first senior vice president of social media to help guide the industry into the new age of community tools. I recently sat down with Johnson to get her take on how brands should be listening while navigating the social web.
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