Marissa Mayer

Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts!  Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

Yahoo Debuts News Digest App for iOS

Yahoo made a splash at CES in Las Vegas this week by most reports. CEO Marissa Mayer drew a huge crowd, according to Reuters, which reported that “more than an hour before she appeared onstage, a long queue for Mayer snaked through several continuous hallways into a nearby showfloor.” And once she got going, Mayer made some news for the app industry, too.

Mayer introduced a new app, News Digest, for iOS that offers succinct summaries of the day’s top stories. The posts are meant to be short and simple.  An introductory video from Yahoo assures readers: “Don’t worry, they’re not very long.” It’s based on Summly, the news aggregation app that Yahoo bought from a teen early last year.

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Social Media Newsfeed: Zuck on ‘Moving Fast’ | Yahoo Growing

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Zuckerberg: Moving Fast ‘Gets Us into Tons of Trouble’ (Mashable)
One of Facebook’s core values, Move Fast, isn’t always successful for the company. “It gets us into tons of trouble,” CEO Mark Zuckerberg said during an interview at TechCrunch Disrupt, a technology conference held in San Francisco, on Wednesday. The sentiment, however, encourages employees to try out new things and see what works with the Facebook audience, a trait that Zuckerberg says is important for innovation.

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Social Media Newsfeed: Oklahoma Tornado Captured on Social Media | It’s Official: Yahoo Buys Tumblr

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Vast Oklahoma Tornado Kills at Least 91 (The New York Times)
Emergency crews and volunteers continued to work through the early morning hours Tuesday in a frantic search for survivors of a huge tornado that ripped through parts of Oklahoma City and its suburbs, killing at least 91 people, 20 of them children, and flattening whatever was in its path, including at least two schools. Much of the tornado damage appeared to be in the suburb of Moore, where rescue workers struggled to make their way through debris-clogged streets and around downed power lines to those who are feared trapped under mountains of rubble.

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