Hi AppNewser readers - we're now a part of Mediabistro's SocialTimes.com. For more great App news, reviews, guides and tips, head over to InsideMobileApps.


Mark Wolfe

Why LeVar Burton’s ‘Reading Rainbow’ App Is Not Free

After Reading Rainbow was cancelled in 2009, the show’s host, LeVar Burton knew he had to do something to save the brand. So, he and his business partner, Mark Wolfe, bought the rights to the name, launched a new company, RRKidz, and created the Reading Rainbow app featuring over 150 books, video field trips and classic clips from the TV show.

And Burton says that, at $9.99 for a month or $29.99 for six months, their app is a real steal.

“Now, when you look at that, that breaks down to $5 a month. You can spend more than $5 on a single children’s app. We were looking for a solution for families that made economic sense. It’s the wild west, you know? We are all making it up as we go along,” he said in our Media Beat interview. “We have value, a product that is of value for families, that is economic and full of the kind of enriching content that the brand, Reading Rainbow, has always been known for.”

Part 1: LeVar Burton: ‘Cutting down trees to make books is not sustainable’
Part 3: Wednesday, we discuss Burton’s role in Roots and how he achieved longevity in Hollywood.

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Register now!

LeVar Burton on Bringing the ‘Reading Rainbow’ App to Silicon Valley [Video]

mediabistroTV banner

When Reading Rainbow was cancelled in 2009, host LeVar Burton and his business partner, Mark Wolfe, decided they had to do something to save the brand. So, they bought the rights to the name, launched a new company, RRKidz, and created the Reading Rainbow app to make literacy fun for a whole new generation.

And the experience was far from easy, says Burton.

“We really had to learn the business of starting a technology business and figure our way through that — raising money, hiring a team, talking to technologists,” he said in our Media Beat interview. “We’re showbiz guys — my business partner is a film producer and studio executive. And even though we’ve been doing this a long time — we have a combined 65 years of experience in this business — it’s in a different business. We had to put on big boy pants and go to Silicon Valley and talk to those cats and learn their game.”

Part 1: Reading Rainbow’s LeVar Burton on How to Reach the Digital Generation
Part 3: Wednesday, we discuss Burton’s role in Roots and how he achieved longevity in Hollywood.