The video racked up 12 million views in three days. But the biggest challenge was finding grandmas who hadn’t tried weed before.
Facebook recently disabled the fan-gate feature, where brands required consumers to like pages to access to exclusive content. What should marketers do now?
Pinterest has doubled its male user base in the past year thanks to marketing efforts and international expansion.
Blogging might seem old fashioned with all the new platforms available. But B2B companies with blogs generate nearly 70 percent more leads than companies that don’t.
Facebook and Pinterest are the most popular destinations for social shoppers.
For those who’ve been wondering how to monetize their social media following, a new content-creation subscription site might be the answer.
Social media audiences are often most engaged during big cultural events. Here are some tips for taking advantage of those opportunities.
As more consumers do their homework and compare sources, word-of-mouth remains the most influential form of marketing.
Here are some tips for using Instagram to build your fan base and generate sales revenue.
Facebook’s new ad platform Atlas won’t revolutionize the marketing world. But Google should watch its back.