Adobe’s Marketing Cloud aims to “help marketers solve complex digital business challenges.”
Every major brand sinks lots of money into social media marketing and their local pages are left to languish. Here’s a startup that can help companies leverage their local markets by providing targeted content for local customers.
B.J. Mendelson got a pitch to help promote a book from a person he’s never actually talked to on LinkedIn. Here’s what happened next …
In part one of a six-part series, Tucker Max explains how crowdfunding will change everything.
Raman Sehgal is the Vice President of Client Strategy at Ahalogy (formerly Pingage) and is a true master of Pinterest marketing. Sehgal will speak at the upcoming Inside Social Marketing conference, Dec. 3-4 in New York. He’ll discuss the do’s and don’ts of Pinterest — a highly-visual platform that is seeing great success with conversion — in a Dec. 4 session, “Utilizing Pinterest: The Business of Social Content Curation.”
Register for the event by clicking here.
Sehgal recently spoke with SocialTimes about Pinterest marketing.
B.J. Mendelson breaks down how Batman is a growth hacker, and what we can learn about the field from him.
Foursquare reportedly has plans to package its data for advertisers to use outside Foursquare, but some marketers say they are actually using the check-in service to talk to their customers on the network itself. Here are three things they like about the platform.
To introduce “Here Comes Honey Boo Boo” and other American television classics to our neighbors across the Pond, Discovery Networks is running a cross-platform campaign at the launch of the TLC entertainment channel in the UK.
These days more and more brands are hopping on the video marketing bandwagon, and a new infographic from BuboBox reveals five reasons why these brands are doing the right thing. With video marketing, BuboBox purports, “people get more engaged, spend more time on your site consuming product information and eventually conversion rate will increase.”
In April of last year, TNT’s ‘Dramatic Surprise’ became the second most-shared viral ad of all time, following VW’s ‘The Force’. I had the opportunity to speak with Kris Hoet, Head of Digital at Duval Guillaume Modem, the Belgian creative agency behind the campaign, to find out more about the company, their successful campaigns, and working with brands to create viral success stories.