Social media audiences are often most engaged during big cultural events. Here are some tips for taking advantage of those opportunities.
As more consumers do their homework and compare sources, word-of-mouth remains the most influential form of marketing.
Here are some tips for using Instagram to build your fan base and generate sales revenue.
Facebook’s new ad platform Atlas won’t revolutionize the marketing world. But Google should watch its back.
Why millennial mothers are getting fed up with their favorite social channels, and what brands can do to keep them interested.
Millennials may not be a monolith, but they are more active on social media than any other demographic and value each others’ opinions very highly.
New data from ShareThis demonstrates how nuanced the millennial generation is — and why they’re both a marketer’s dream and a challenge.
“Shockvertising” allows companies to stand out, while social media users gather the pitchforks, the torches — and sometimes, the money.
No matter how small or large your business is, influencers can be an important component of your marketing strategy.
Social media-driven representation hopes to pair popular Instagram models with audience-hungry brands.