If you want to stand out, ditch the buzzwords and tell us what problem you’re solving.
Here’s what online marketers can learn from these five social media campaigns that went viral.
A clever product promotion lets you buy discounted sunscreen by spending some time outside.
Pinterest is probably the most underutilized platform out of all the major social networks, especially as a platform to increase sales.
More money is being spent on both social and search advertising, but social beats search in some of the most important metrics.
The growing gaming industry represents a new and promising frontier for digital marketers.
Razorfish defines always-on marketing (AOM) as data-driven, content-led experiences, delivered across channels and devices in real time.
Vine loop counts give marketers a concrete metric for measuring a video’s popularity and encourages viewers to contribute to the spread of great content.
Fourty-four percent of marketers in the B2B arena have generated leads from LinkedIn, compared to 39 percent via Facebook and 30 percent through Twitter.
40 percent of marketers say a lack of in-house expertise is the biggest challenge to mobile marketing success.