User-generated content makes up 30 percent of millennials media time, and they trust it 35 percent more than other sources.
“There’s not a huge difference between a stop-motion Vine and other content, like photos and/or text, when posted to a channel like Twitter.”
“Welcome to world of the ever-connected, always-on, highly-opinionated, on-the-move customer.”
Coca-Cola applies the “water cooler test” to determine whether blog, photo and video content is compelling.
These tips and trends for 2014 are a quick guide and reminder of where to focus your energies this year.
Effective social media engagement means more than just showing up.
Classified advertising is a cheap and easy way for small business owners to connect with potential customers and a great way to publicize brands and services for free or at a minimum cost.
Digital gets the buzz but not the budget.
“Customers define themselves through brands they use. The branded clothes they wear, the cars they drive, the drinks they consume, university they attended, favorite spots to hang out, and so on.” –Nyimpini Mabunda, Smirnoff Vodka Marketing Manager
While relatively few in number, much like core emotions, each deep metaphor may take many different forms.