Posts Tagged ‘Marketing’

I had the opportunity to interview YouTube marketing expert Greg Jarboe, who told me why every brand or business should be using online video and offered up some advice on what marketers can do to maximize the success of their online video campaigns.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.

Today at Socialize Toronto, there was a great discussion discussing the role of Facebook ads in business, with a panel of experts on the subject.  The panel included Hussein Fazal, CEO of Facebook Ad platform AdParlor, Seth Lieberman, CEO of Pangea Media, Nikhil Sethi, the Co-founder of Adaptly, Veronica Stecker, the media manager for Gordmans, [...]

Consumers are sharing more online every day. In fact, Facebook data reveals consumers share four billion things a day and Mark Zuckerberg predicts that every year, consumers will share twice as much as the year before. From photos and videos, to status updates and recommendations, consumer-generated content is increasingly common and incredibly powerful.

The recent 2012 Consumer Electronics Report announced the results of a user survey last month, and found some interesting statistics about LinkedIn users.  Just about half (49%) have household incomes over $100,000, and LinkedIn users are more likely than the general population to own tablets and smartphones.  Read on for more.

Brazil now has the sixth biggest YouTube audience in the world, based on views, and brand marketers are taking full advantage. A number of major brands have launched ad campaigns on the video site this year and brand advertising on YouTube is likely to become even more commonplace in Brazil in the year to come.

Online course platform Udemy has put together a great infographic with social media marketing tips to teach startups how to leverage social media to get the word out. Check it out after the jump.

Sure, Google+ is its infancy.  It doesn’t have a lot of million follower count profiles yet, and it is definitely the go-to gag of the social world right now.  But I’m not one to count out Google’s slow, meticulous approach to the network.  They’ve been adding updates every few days, and they have a few [...]

I’ve seen a lot of infographics in my day, but this is one of the most rigorous and educational that I’ve ever seen.  It breaks online marketing down into its major components, including social media, email marketing, lead generation and more, and then gives you a week by week explanation of the various activities you should [...]

Striking it viral can be difficult. There’s no exact recipe or formula and going viral requires luck (and frequently money as well), but ProBlogger has done a little research and asserts that, even if you can’t guarantee virality, understanding the key components of what makes content go viral can help you ensure that your great content gets “the attention it deserves.”

Earlier this month, I wrote an article discouraging businesses from jumping on the Google+ train. To sum up, Google+ has opened for business, allowing corporate accounts not unlike Facebook’s brand pages. I argued that individuals should test the waters on G+, but brands should invest in Facebook brand pages for now.

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