Influence marketing can engage an audience better than traditional forms of paid media such as display and pay-for-click advertising.
Marketers have always co-opted youth culture for their benefit, but perhaps the recent Samsung commissioned selfie with David Ortiz and President Obama crossed the line.
Social networks are rife with instances of online defamation. While there are few online defamation acts, libel lawsuits that cite the Communications Decency Act have been successfully tried in courts around the world.
April Fool’s has become a day for marketers to show off their wit with pranks and fake products.
YouTube hopes to alleviate advertisers’ concerns about an oversupply of video inventory on the Web and finding quality programming.
The track that seems to both celebrate and mock the #selfie has amassed more than 30 million views on YouTube and is No. 1 on the Billboard dance charts.
Location can be a flexible concept on social media, but researchers have developed an algorithm that enables marketers to pinpoint user locations anyway.
Most marketers see “earned media” as the kind of coverage you don’t pay for. What many don’t realize is that earned media still comes at a cost.
Brand voice is an expression and reflection of the human beings behind the brand.
What you need to know about content, metrics and engagement for short-form video on Vine and Instagram.