Foursquare reportedly has plans to package its data for advertisers to use outside Foursquare, but some marketers say they are actually using the check-in service to talk to their customers on the network itself. Here are three things they like about the platform.
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To introduce “Here Comes Honey Boo Boo” and other American television classics to our neighbors across the Pond, Discovery Networks is running a cross-platform campaign at the launch of the TLC entertainment channel in the UK.
These days more and more brands are hopping on the video marketing bandwagon, and a new infographic from BuboBox reveals five reasons why these brands are doing the right thing. With video marketing, BuboBox purports, “people get more engaged, spend more time on your site consuming product information and eventually conversion rate will increase.”
In April of last year, TNT’s ‘Dramatic Surprise’ became the second most-shared viral ad of all time, following VW’s ‘The Force’. I had the opportunity to speak with Kris Hoet, Head of Digital at Duval Guillaume Modem, the Belgian creative agency behind the campaign, to find out more about the company, their successful campaigns, and working with brands to create viral success stories.
Facebook is bringing hashtags to its social networking service, according to a report in the Wall Street Journal. The symbol used for grouping social media posts by topic has long been in use by other networks including Instagram, Twitter, Tumblr, Google+, and to some extent, Pinterest. What will it do for Facebook?
The world of business will never be the same, thanks to Old Spice’s new Chief Director of Marketing, Mr. Wolfdog. The business-savvy canine has taken Teh Interwebz by storm since he announced his ascension to the company yesterday on Twitter and YouTube. Over the past 24-hours, Mr. Wolfdog has been sharing his business prowess with the world, with training videos, a webinar, an interactive Interview Trainer and more. Read on to find out more about how Mr. Wolfdog can help you succeed at business.
Think about it: what was the last headline you clicked on and why? If you’ve got a keyword in mind and a few hours to waste, head over to the Content Idea Generator: an online tool that will create a much zippier headline to use in blog posts and marketing emails than the one you just wrote.
When it comes to building a presence for your brand or business on social media, it can be tough knowing where to start. There are so many social sites out there—which should you be focusing on and how do you use them effectively to engage with your customers? Luckily, whether you’re just starting out building a social presence or trying to boost an already existing one, Intuit has put together a helpful 12 month plan, in infographic form.
Facebook page administrators will now be able to create and distribute ads for their entire pages, not just their posts. As our sibling blog AllFacebook reported earlier today, the new feature could potentially help companies get more likes.
These days more and more content creators are making a living from YouTube. However, making the big bucks on the video site doesn’t happen over night—YouTube offers the opportunity, but creators have to put in the legwork if they want to succeed. To find out how this is done, FanBridge asked YouTube channel owners how they manage and promote their videos, to rack up views and, in turn, ad revenue.
