Pinterest is probably the most underutilized platform out of all the major social networks, especially as a platform to increase sales.
More money is being spent on both social and search advertising, but social beats search in some of the most important metrics.
The growing gaming industry represents a new and promising frontier for digital marketers.
Razorfish defines always-on marketing (AOM) as data-driven, content-led experiences, delivered across channels and devices in real time.
Vine loop counts give marketers a concrete metric for measuring a video’s popularity and encourages viewers to contribute to the spread of great content.
Fourty-four percent of marketers in the B2B arena have generated leads from LinkedIn, compared to 39 percent via Facebook and 30 percent through Twitter.
40 percent of marketers say a lack of in-house expertise is the biggest challenge to mobile marketing success.
While brand journalism is becoming standard for companies both large and small, the majority of businesses are still trying to understand how to use it.
Many social media marketers think they’re on the ball because they use hashtags and visual content, but they’re missing two key elements.
“Some of the most authentic sharing of impressionable peer-to-peer content began, and arguably remains, in online forums.”