Marketing - SocialTimes

Watch: A Marketer’s Guide To Pinterest [Motion Graphic]

Megan O'Neill — Mon, 30 Apr 2012 08:24:19 +0000

Earlier this year we published an infographic marketer’s guide to Pinterest, created by MDG Advertising. Now MDG has given the stats in the infographic the motion graphic treatment. Earlier this month they launched ‘A Marketer’s Guide to Pinterest,’ in video form.
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Leverage Yourself As An Expert by Using Social Media [Infographic]

Neil Vidyarthi — Thu, 26 Apr 2012 13:12:45 +0000

Things are moving fast in the world of social networks. Someone has opened the flood gates and users are streaming in. With each passing week the character and demographic of each network changes. That said, it can be really difficult for someone who wants to make their voice heard to know which network to use. A new infographic helps explain the difference between Facebook, Twitter, LinkedIn and Google+.

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This Book Will Teach You Everything You Need To Know About YouTube And Video Marketing

Megan O'Neill — Tue, 03 Apr 2012 13:41:24 +0000

Whether you’re just getting started in the world of online video or have been at it for awhile and are looking to sharpen your marketing skills, Greg Jarboe’s ‘YouTube and Video Marketing: An Hour a Day’ is a priceless reference.
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Small Businesses: Are You Getting Social Media Wrong? [Infographic]

Megan O'Neill — Thu, 01 Mar 2012 09:42:13 +0000

These days the number of small businesses on Facebook, Twitter and other social sites is higher than ever, but recent surveys have shown that they might be getting social media wrong! A new infographic from Intuit explores ‘How Small Businesses Are Using Social Media’ and sheds some light on why many of these small businesses might be getting it wrong.
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The Marketer’s Guide To Pinterest [Infographic]

Megan O'Neill — Wed, 29 Feb 2012 08:38:21 +0000

Pinterest, the visual social network that lets users “pin” images they like from around the web to virtual pin boards, is stacking up to be one of the fastest growing social sites of all time. With more and more people joining Pinterest every day, it’s becoming impossible for marketers to ignore the Pinterest phenomenon. But how can marketers get in on this? A new infographic from MDG Advertising takes a deeper look.
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YouTube Marketing Expert Greg Jarboe On Why Online Video Is A MUST For Your Brand

Megan O'Neill — Wed, 08 Feb 2012 09:51:48 +0000

These days more and more brands are jumping on the online video bandwagon, but a surprising number still have yet to catch on. I had the opportunity to interview YouTube marketing expert Greg Jarboe, who told me why every brand or business should be using online video and offered up some advice on what marketers can do to maximize the success of their online video campaigns.
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Socialize Conference: Facebook Advertising for Results and ROI

Neil Vidyarthi — Fri, 27 Jan 2012 15:08:46 +0000

Today at Socialize Toronto, there was a great discussion discussing the role of Facebook ads in business, with a panel of experts on the subject. The panel included Hussein Fazal, CEO of Facebook Ad platform AdParlor, Seth Lieberman, CEO of Pangea Media, Nikhil Sethi, the Co-founder of Adaptly, Veronica Stecker, the media manager for Gordmans, Mario Zelaya, the Managing Director for Majestic Media and it was moderated by Brian Carter, the CEO of FanReach.

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Social’s Impact on Search – It’s All About Content

Neil Vidyarthi — Tue, 10 Jan 2012 13:25:17 +0000

Consumers are sharing more online every day. In fact, Facebook data reveals consumers share four billion things a day and Mark Zuckerberg predicts that every year, consumers will share twice as much as the year before. From photos and videos, to status updates and recommendations, consumer-generated content is increasingly common and incredibly powerful.

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SURVEY: 49% of LinkedIn Users Have Household Income Over $100K

Neil Vidyarthi — Mon, 09 Jan 2012 10:10:23 +0000

The recent 2012 Consumer Electronics Report announced the results of a user survey last month, and found some interesting statistics about LinkedIn users. Just about half (49%) have household incomes over $100,000, and LinkedIn users are more likely than the general population to own tablets and smartphones. Read on for more.

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YouTube Popularity Surges In Brazil, Brand Marketers Don’t Miss A Beat

Megan O'Neill — Thu, 22 Dec 2011 15:47:21 +0000

Despite the fact that only 40 percent of Brazilians will be online in 2012, YouTube has really taken off in Brazil. According to Ad Age, Brazil now has the sixth biggest YouTube audience in the world, based on views, and brand marketers are taking full advantage. A number of major brands have launched ad campaigns on the video site this year and brand advertising on YouTube is likely to become even more commonplace in Brazil in the year to come.
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The Complete Guide To Social Media Marketing For Startups [Infographic]

Megan O'Neill — Thu, 22 Dec 2011 09:06:40 +0000

Today there are new startups popping up all over the place and even if you’ve got a one-of-a-kind concept and an amazing product it can be hard to stand out in the crowd. The new companies that we’re seeing rise to the top of the startup chain are those that know how to get the word out and build a social media buzz.
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What Are the Fastest Growing Google+ Pages? New Service Lets You Find Out

Neil Vidyarthi — Wed, 21 Dec 2011 10:03:51 +0000

Sure, Google+ is its infancy. It doesn’t have a lot of million follower count profiles yet, and it is definitely the go-to gag of the social world right now. But I’m not one to count out Google’s slow, meticulous approach to the network. They’ve been adding updates every few days, and they have a few features in there, like Hangouts, that surprise everyone that uses them.

That’s why I’m happy to see a new service from the folks at ZoomSphere which lets you look at the top Google+ Pages on the network right now, and monitor their progress.

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Epic: The Noob’s Complete Guide to Online Marketing [Infographic]

Neil Vidyarthi — Thu, 15 Dec 2011 14:17:51 +0000

I’ve seen a lot of infographics in my day, but this is one of the most rigorous and educational that I’ve ever seen. It breaks online marketing down into its major components, including social media, email marketing, lead generation and more, and then gives you a week by week explanation of the various activities you should be doing in each category to improve your online marketing. Take a look at the gargantuan infographic below.

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Infographic Reveals How Content Goes Viral

Megan O'Neill — Mon, 05 Dec 2011 15:30:14 +0000

These days everyone from marketers to designers, bloggers and video producers dream of “going viral.” Everyone wants to be the next Charlie Bit My Finger or Old Spice guy. But striking it viral can be difficult. There’s no exact recipe or formula and going viral requires luck (and frequently money as well), but ProBlogger has done a little research and asserts that, even if you can’t guarantee virality, understanding the key components of what makes content go viral can help you ensure that your great content gets “the attention it deserves.”
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Will Google+ TV Ads Be a Gamechanger for Social Networks?

Amanda Cosco — Tue, 29 Nov 2011 15:46:01 +0000

Earlier this month, I wrote an article discouraging businesses from jumping on the Google+ train. To sum up, Google+ has opened for business, allowing corporate accounts not unlike Facebook’s brand pages. I argued that individuals should test the waters on G+, but brands should invest in Facebook brand pages for now.

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