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YouTube Marketing Expert Greg Jarboe On Why Online Video Is A MUST For Your Brand

Megan O'Neill — Wed, 08 Feb 2012 09:51:48 +0000

These days more and more brands are jumping on the online video bandwagon, but a surprising number still have yet to catch on. I had the opportunity to interview YouTube marketing expert Greg Jarboe, who told me why every brand or business should be using online video and offered up some advice on what marketers can do to maximize the success of their online video campaigns.
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Socialize Conference: Facebook Advertising for Results and ROI

Neil Vidyarthi — Fri, 27 Jan 2012 15:08:46 +0000

Today at Socialize Toronto, there was a great discussion discussing the role of Facebook ads in business, with a panel of experts on the subject. The panel included Hussein Fazal, CEO of Facebook Ad platform AdParlor, Seth Lieberman, CEO of Pangea Media, Nikhil Sethi, the Co-founder of Adaptly, Veronica Stecker, the media manager for Gordmans, Mario Zelaya, the Managing Director for Majestic Media and it was moderated by Brian Carter, the CEO of FanReach.

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Social’s Impact on Search – It’s All About Content

Neil Vidyarthi — Tue, 10 Jan 2012 13:25:17 +0000

Consumers are sharing more online every day. In fact, Facebook data reveals consumers share four billion things a day and Mark Zuckerberg predicts that every year, consumers will share twice as much as the year before. From photos and videos, to status updates and recommendations, consumer-generated content is increasingly common and incredibly powerful.

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SURVEY: 49% of LinkedIn Users Have Household Income Over $100K

Neil Vidyarthi — Mon, 09 Jan 2012 10:10:23 +0000

The recent 2012 Consumer Electronics Report announced the results of a user survey last month, and found some interesting statistics about LinkedIn users. Just about half (49%) have household incomes over $100,000, and LinkedIn users are more likely than the general population to own tablets and smartphones. Read on for more.

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YouTube Popularity Surges In Brazil, Brand Marketers Don’t Miss A Beat

Megan O'Neill — Thu, 22 Dec 2011 15:47:21 +0000

Despite the fact that only 40 percent of Brazilians will be online in 2012, YouTube has really taken off in Brazil. According to Ad Age, Brazil now has the sixth biggest YouTube audience in the world, based on views, and brand marketers are taking full advantage. A number of major brands have launched ad campaigns on the video site this year and brand advertising on YouTube is likely to become even more commonplace in Brazil in the year to come.
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The Complete Guide To Social Media Marketing For Startups [Infographic]

Megan O'Neill — Thu, 22 Dec 2011 09:06:40 +0000

Today there are new startups popping up all over the place and even if you’ve got a one-of-a-kind concept and an amazing product it can be hard to stand out in the crowd. The new companies that we’re seeing rise to the top of the startup chain are those that know how to get the word out and build a social media buzz.
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What Are the Fastest Growing Google+ Pages? New Service Lets You Find Out

Neil Vidyarthi — Wed, 21 Dec 2011 10:03:51 +0000

Sure, Google+ is its infancy. It doesn’t have a lot of million follower count profiles yet, and it is definitely the go-to gag of the social world right now. But I’m not one to count out Google’s slow, meticulous approach to the network. They’ve been adding updates every few days, and they have a few features in there, like Hangouts, that surprise everyone that uses them.

That’s why I’m happy to see a new service from the folks at ZoomSphere which lets you look at the top Google+ Pages on the network right now, and monitor their progress.

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Epic: The Noob’s Complete Guide to Online Marketing [Infographic]

Neil Vidyarthi — Thu, 15 Dec 2011 14:17:51 +0000

I’ve seen a lot of infographics in my day, but this is one of the most rigorous and educational that I’ve ever seen. It breaks online marketing down into its major components, including social media, email marketing, lead generation and more, and then gives you a week by week explanation of the various activities you should be doing in each category to improve your online marketing. Take a look at the gargantuan infographic below.

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Infographic Reveals How Content Goes Viral

Megan O'Neill — Mon, 05 Dec 2011 15:30:14 +0000

These days everyone from marketers to designers, bloggers and video producers dream of “going viral.” Everyone wants to be the next Charlie Bit My Finger or Old Spice guy. But striking it viral can be difficult. There’s no exact recipe or formula and going viral requires luck (and frequently money as well), but ProBlogger has done a little research and asserts that, even if you can’t guarantee virality, understanding the key components of what makes content go viral can help you ensure that your great content gets “the attention it deserves.”
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Will Google+ TV Ads Be a Gamechanger for Social Networks?

Amanda Cosco — Tue, 29 Nov 2011 15:46:01 +0000

Earlier this month, I wrote an article discouraging businesses from jumping on the Google+ train. To sum up, Google+ has opened for business, allowing corporate accounts not unlike Facebook’s brand pages. I argued that individuals should test the waters on G+, but brands should invest in Facebook brand pages for now.

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Facebook, Eh? 3 Canadian Businesses Doing Social Media Right

Amanda Cosco — Fri, 04 Nov 2011 10:00:11 +0000

On the whole, Canadian companies are sluggish on social media, says Jameson Berkow, tech reporter for the Financial Post. In a recent article from the FP Tech Desk, Berkow says that “Canadian companies are failing to engage with their customers through social media.” Berkow draws his conclusions from a report that was released by SAS Canada, a leading Canadian business analytics software. The report found that “Only 17% of 1,000 executives surveyed [...] said their company regularly posts to websites such as Facebook, Twitter or LinkedIn while also monitoring them to gauge how the online community views their business.” The report doesn’t come as a surprise; in general, Canadian business culture is conservative. “Canadians are thorough in their evaluation, but slower to take things up” says Lori Bieda, executive lead of customer intelligence for SAS.

So Canadians are slow, eh?

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Viral Marketing Cheat Sheet: 7 Tips To Give Your Marketing Strategy A Boost

Megan O'Neill — Tue, 01 Nov 2011 10:42:00 +0000

Viral marketing is a great way to spread the word about your product or brand, but how can you get a viral marketing campaign off the ground? KISS Metrics has put together a Viral Marketing Cheat Sheet that provides seven great tips designed to help you catapult your brand to viral success.
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Infographic Explores Word Of Mouth Marketing — Online And Off

Megan O'Neill — Thu, 20 Oct 2011 10:55:27 +0000

Word of mouth marketing is one of the most effective kinds of marketing when it comes to influencing purchase decisions. A new infographic from WOMMA and Column Five Media takes a look at just how important and effective word of mouth marketing is, online and off.
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5 Free Social Media Tools That Save You Time

Kenna McHugh — Wed, 19 Oct 2011 09:30:46 +0000

: Amx open forum

The Miami Herald highlighted some social media tools small businesses can use for free. Not enough can be said about the importance of using social media for business to generate more public awareness and exposed their products and services to potential customers in the process. If you can save time for free with social media, so much the better.

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Not Your Typical Survey Tool: What a New Online Survey Tool Means for the DIY Survey Market

Azam Khan — Fri, 30 Sep 2011 14:40:07 +0000

Research plays a fundamental part in enabling businesses to make better decisions. Amidst a recession and continued budget cuts, small and medium sized businesses may no longer be able to afford outsourcing their research needs. Enter DIY surveys, do-it-your-self surveys that can afford businesses the research data they need without the help of a professional or third-party company. More after the jump.

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