Posts Tagged ‘Marketing’

In general, Canadian businesses are slow to adapt social media, but these three companies are doing social media right.

Viral marketing is a great way to spread the word about your product or brand, but how can you get a viral marketing campaign off the ground? KISS Metrics has put together a Viral Marketing Cheat Sheet that provides seven great tips designed to help you catapult your brand to viral success.

A new infographic from WOMMA and Column Five Media takes a look at just how important and effective word of mouth marketing is, online and off.

Amx open forum The Miami Herald highlighted some social media tools small businesses can use for free. Not enough can be said about the importance of using social media for business to generate more public awareness and exposed their products and services to potential customers in the process. If you can save time for free with social [...]

Research plays a fundamental part in enabling businesses to make better decisions. Amidst a recession and continued budget cuts, small and medium sized businesses may no longer be able to afford outsourcing their research needs. Enter DIY surveys, do-it-your-self surveys that can afford businesses the research data they need without the help of a professional or third-party company.

Nokia looks to be one of the first location-based technology and vending machines working together. You may think that it seems to be a cool match, but will the connection last beyond its introduction at Social Media Week?

Social Media Marketing Boot Camp, an online event that features major speakers and small group workshops, begins Tuesday, September 27. If you still haven’t registered for the event, you should honestly think about joining. Not only do you get to learn valuable information from social media experts, but you also get to participate in the discussion, which enables you to learn more than you would from a YouTube video.

It’s an innovative mobile video advertising platform that could help advertisers reach the consumer through engagement offered by Tapjoy’s extensive pay-for-performance ad marketplace.

Social innovation consistently provides new and exciting methods for individuals
to openly communicate. Wherever people congregate, whether it’s at an event on
the map or through the channels of cyberspace, advertisers find opportunity to
deliver awareness of a product or service. Advertisers constantly invent new models of product awareness to capture consumer attention. One company in particular, Appssavvy, is attempting to add advertising around social activity with a product called Adtivity.

All eyes in retail (not to mention social media) darted to Walmart, dubbed the world’s largest retailer, in April 2011, when it surpassed competitors and forged into the social-commerce sphere by purchasing social commerce start-up Kosmix (now called @WalmartLabs) for a reported $300 million.
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