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Martha Stewart

Random House Introduces Food Blog, Readers Can Build Personalized Cookbooks

Screen Shot 2013-09-26 at 11.03.12 AMRandom House has introduced a new online food community called TasteBook Blog. The site features content from its bestselling cookbook authors such as Martha Stewart and Bobby Flay, as well as from authors who touch on food such as Jay McInerney, along with community content. It is all curated by an editorial team.

A very cool feature of the site is that members can create their own customized cookbooks from their favorite recipes on the site. Users can create a 25-page cookbook using their own personal recipes along with those they have highlighted on the site. It costs $24.95, $.20 a page for additional pages. Read more

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Martha Stewart’s CraftStudio on App Slap

Mediabistro’s App Slap show took a look at Martha Stewart’s CraftStudio app this week.

We’ve embedded the video above–what do you think?

Here’s more about the app: “Our easy-to-use app allows you to personalize cards, invitations, thank-you notes, scrapbook pages, keepsakes, and more. Browse through an array of colored and patterned “paper” backgrounds, import your own photos, and embellish with an abundance of stickers, stamps, glitter, textured borders, fonts, and punches. Tap to share your works of art with family and friends. So versatile, it’s the only digital crafting tool you’ll need! The app comes with four sets of themed designs: Everyday, Birthday Party, Doily Lace, and Nature.”

3 Pins that Work on Pinterest


Pinterest is one of few social networks where marketers actually contribute some of the site’s best and most-shared content. A few months after Pinterest was declared the third most popular social network in America, brands like Food Network, Martha Stewart, and even McDonald’s seem to be settling in and having a good time on the virtual pinboard. Here are three types of pins that work.

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Don't Spend Valentine's Day Alone: Find Recipes, Friends on Foodily

If you’re planning a Valentine’s Day feast and want some company, here’s a site that might help. We recently met up with the founders of Foodily, a new site for discovering recipes and sharing them with friends on Facebook and Twitter. CEO Andrea Cutright and CMO Hillary Mickell used to job-share at Yahoo! before they decided to build a Website around the everyday task of figuring out what’s for dinner.

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Clarkson Potter And Ten Speed Press Release 81 eCookbooks

Clarkson Potter and Ten Speed Press, imprints of the Crown Publishing Group, have released 88 full-color eCookbooks.

The lineup includes recently published and classic backlist cookbooks from authors including: Mark Bittman, David Chang, Giada De Laurentiis, Bobby Flay, David Lebovitz, Rajat Parr, Rachael Ray, Peter Reinhart, Martha Stewart, Ethan Stowell and Alice Waters.

Each digital cookbook has been designed for a full-color eReading experience, and has been optimized for eReaders such as the iPad or Nook Color. But Kindle owners don’t need to fret, the images from the cookbooks will also appear on black-and-white eReaders.

The digital editions of these cookbooks will now be available in the United States and Canada wherever Random House e-books are sold.

Martha Stewart Leads eBook Club for Sony Reader

Home decorating expert Martha Stewart has launched a new feature on her blog, highlighting the books she’s been reading on her Sony Reader. This week, she’s reading Cold: Adventures in the World’s Frozen Places by Bill Streever.

We uncovered the post while exploring our Best eReader Companies on Twitter directory. The book is part of Sony’s new What I’m Reading series, an interactive eBook club. Will you be reading along?

Here’s an excerpt: “It’s a captivating account of the life, history, and ecology of extreme and inhospitably cold climates.  The author, Bill Streever, a research biologist, passes along a vast amount of scientific facts and brings them all to life through an engaging narrative that is both entertaining and thought-provoking. The book begins with a 5-minute plunge into the 35-degree water of Prudhoe Bay about 300 miles north of the Arctic Circle, so vividly written that I found myself shivering.”

Martha Stewart Launches iPad Issue Of ‘Living’

Martha Stewart’s magazine Living has a new iPad edition available today. The special 20th anniversary issue is called Boundless Beauty and it is now on sale in the App Store.

The  debut digital publication from Omnimedia was created using Adobe’s new Digital Publishing Suite. When the iPad first launched Adobe teamed up with Conde Nast’s Wired to design a magazine specifically to be read on the iPad.

In the above video, Adobe’s Terry White gives a demo on how to use the digital publishing suite to make magazines or eBooks using InDesign.