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<title>Mash - SocialTimes.com</title>
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<description>Your Social Media Source</description>
<copyright>Copyright 2012</copyright>
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<title>Yahoo Mash Crashes and Burns</title>
<description><![CDATA[<p><img src='http://www.socialtimes.com/images/yahoo-mash.gif' width='173' height='48' align='left' alt='' />Well I can&#8217;t say that I didn&#8217;t see this one coming.  Then again, it happened much earlier than I expected.  Following the launch of the Facebook platform last year, Yahoo! went searching for a strategy to try to compete against the increasingly popular Facebook.  The conclusion?  Yahoo! Mash, a social network which embraced all open standards.  Honestly, it was so open that it had practically no design to it.</p>
<p>Back in November I called Yahoo! Mash a <a href='http://www.allfacebook.com/2007/09/yahoos-poor-attempt-to-compete-with-facebook/'>poor attempt</a> to compete with Facebook.  Now, just under a year after the site launched, the site has been shut down <a href='http://www.techcrunch.com/2008/08/28/yahoo-shuts-down-mash-0-4-on-social-networking/'>as Techcrunch points out</a>.  Good call by the Yahoo! team to call it quits but it&#8217;s definitely disappointing for whatever team was working on making this happen.</p>
<p>So how does Yahoo! fit into the social networking space at this point?  Honestly the company doesn&#8217;t for the most and is now behind AOL which acquired Bebo, Google which created Orkut and Microsoft which has &#8230;. Windows Live Spaces!  While Facebook is blazing by all the old guard, Yahoo! is falling behind when it comes to social networking.  So what&#8217;s next up for Yahoo?</p>
<p>It&#8217;s not exactly clear but if you want to get the rumor mill going, I would say that hi5, imeem and MyYearbook.com look like three great acquisition opportunities for the company.  If the company can some how &#8220;mash together&#8221; (pardon the pun) all the other social services including Yahoo! Messenger, the company might have a shot of becoming a player in the social networking space.</p>
<p>For today the company will simply have to live with one more product headed to the deadpool.  I guess it&#8217;s good to see that the company quitting early rather than beat a dead horse for too long!</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>nickoneill</dc:creator>
<comments>http://socialtimes.com/yahoo-mash-crashes-and-burns_b767#disqus_thread</comments>
<link>http://socialtimes.com/yahoo-mash-crashes-and-burns_b767</link>
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		<category><![CDATA[Mash]]></category>
		<category><![CDATA[Yahoo]]></category>
<pubDate>Fri, 29 Aug 2008 01:09:36 +0000</pubDate>
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