As McAllister stated in his blog, “What if the analytic process was itself a game? What if we took the twists and turns that analytics often leads developers down and created a game board out of it?”
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
I recently had the opportunity to sit down with Offerpal’s Director of Marketing, Matt McAllister, to discuss their recent Mobile CPI initiative. We were able to discuss the current state of offers, the importance of social games and applications and how Offerpal ensures that advertisers get good leads.
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