Posts Tagged ‘MAU’

Without question, the social gaming market is the newly hot space in the game industry.  Some of the leading developers have emerged as companies only in the last few years and in that time have managed to gather tens of millions of both dollars and users from these games.   With these outstanding numbers and increasing [...]

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.

According to a Business Insider article in January of 2011, Facebook has over 600 million monthly active users, which got us at Social Times thinking: how many of Facebook’s monthly active users are also monthly active Zynga users? If our math is correct, around 40% of Facebook users are also Zynga gamers.

CityVille, after dethroning FarmVille from its high horse, leads the social gaming industry with 75 million monthly active users. Who else is on the top games list?

As the Facebook gaming wars continue to heat up, analysts seek as many ways as possible to measure each companies’ gaming success. Monthly Active Users (MAUs), Daily Active Users (DAUs), Page Views, Monetization… the list goes on. There are as many ways to measure an application’s success as there are applications in the Facebook directory. [...]