Facebook scores long-term advertising deal with Publicis Groupe. Twitter is reportedly in talks to buy SoundCloud. These stories, and more, in today’s Morning Social Media Newsfeed.
How brands’ hashtags are being highjacked at the Olympics. Yahoo and Yelp partner to bring reviews to search. These stories, and more, in today’s Morning Social Media Newsfeed.
Twitter Discloses Its IPO Plans (The New York Times/Dealbook)
Twitter has taken the cover off its initial public offering, making public its prospectus and setting the clock on one of the most anticipated stock sales of the year. Twitter’s prospectus — whose filing was initially disclosed in a 135-character post on its own service last month — offers the fullest look yet at the privately held company.
Twitter Says Vine App Has 40 Million Users (GigaOM)
Vine, which was acquired by Twitter almost a year ago, has hit 40 million users. The company announced this milestone via a tweet earlier Tuesday.
LinkedIn Releases New ‘Channels’ for Reading Articles and Slide Shows (SocialTimes)
LinkedIn’s front page, LinkedIn Today, has undergone an organizational makeover to make news links and slide shows easier to find. Announced Wednesday, LinkedIn’s ‘Channels’ allow members to browse, sort and follow content by category.
A Detroit-area judge will decide whether or not to ban one man’s Facebook posts that criticize McDonald’s class action settlement with members of the area’s Muslim community.
Apple Hit By Hackers Who Struck Facebook (The Wall Street Journal)
Apple said Tuesday that some of its employees’ Mac computers were attacked by hackers, a rare admission for a company that has long touted its security over PCs running Windows software. The malicious code in the latest attack is believed to have been the same discovered by Facebook, which said on Friday that its employees’ computers were breached by hackers last month.
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New iPad Mini Means More Screens in Front of TVs (Lost Remote)
To date, 100 million iPads have been sold in just over two years, accounting for 91 percent of all tablet Web traffic, according to Apple CEO Tim Cook in his presentation on Tuesday. And now Apple has taken the wraps off a 7.9-inch iPad Mini and a new slate of fourth generation iPads, which means more screens in more places. USA Today The iPad Mini will be priced at $329, and the new screen has resolution of 1024 x 768. But it doesn’t sport the sterling retina display that’s on the latest generations of its larger sibling. AP Customers can begin ordering the new model on Friday. Apple’s late founder Steve Jobs once ridiculed a small tablet from a competitor as a “tweener” that was too big and too small to compete with either smartphones or tablets. AllThingsD Before revealing its much-anticipated tablet, the company showed off a 13-inch Macbook Pro with a Retina display, refreshed Mac mini and next-generation iMac. The new iMac is the thinnest desktop computer Apple has made to date, measuring just 5 mm at the edges — 80 percent thinner than the previous model, if you’re counting. Macworld Cook presented the updated iBooks Author as part of an “iPad in education” segment during the introduction of the latest versions of Apple’s tablet. New in iBooks Author are new templates and portrait-only iBooks. Read more
McDonald’s has teamed up with PayPal to test a mobile payments service in France, according to a report from Reuters. The fast food chain also began training franchisees in the United States with its mobile payments platform, earlier this year, suggesting that the service may come to the U.S. soon as well.
Reuters has more: “A McDonald’s spokeswoman confirmed the France tests and said the PayPal demonstration at its conference was part of a booth that features ‘technology coming within the next 24 months or so.’”
Allowing for mobile payments at fast food restaurants is becoming more common these days. Starbucks lets customers make purchases using credits on a gift card through the company’s app. Last week, Dunkin’ Donuts launched a similar payment feature in the company’s new app. Burger King has also tested mobile payments.
Mayor McCheese removes his top hat, dumps the last of the special sauce from his pockets, and waits at the terminal, grateful that his head was allowed through the security gate. (He had to get rid of his milkshake.) He’s on his way to London for the 2012 Olympics, where McDonalds has set up four Olympic venue restaurants to bring Big Macs and Chicken McNuggets to the cheering masses. As part of its “Best of our Best” marketing campaign, McDonalds has hand-selected 2,000 of its best employees and one fictional character –an Olympic team of sorts — to fly in for the event, giving them time to attend the games and meet the athletes as well as sling burgers and fries. The team has been documenting the action on social networks including Facebook, Twitter, Flickr, and YouTube.