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Social Media Newsfeed: Twitter IPO Plan | Instagram Ads

Twitter IPO plans

Twitter Discloses Its IPO Plans (The New York Times/Dealbook)
Twitter has taken the cover off its initial public offering, making public its prospectus and setting the clock on one of the most anticipated stock sales of the year. Twitter’s prospectus — whose filing was initially disclosed in a 135-character post on its own service last month — offers the fullest look yet at the privately held company.

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Social Media Newsfeed: Apple-Facebook Hacking Link | eBay Feed


Apple Hit By Hackers Who Struck Facebook (The Wall Street Journal)
Apple said Tuesday that some of its employees’ Mac computers were attacked by hackers, a rare admission for a company that has long touted its security over PCs running Windows software. The malicious code in the latest attack is believed to have been the same discovered by Facebook, which said on Friday that its employees’ computers were breached by hackers last month.

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Social Media Newsfeed: Apple Event | Facebook Earnings | Microsoft Surface RT

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iPad MiniNew iPad Mini Means More Screens in Front of TVs (Lost Remote)
To date, 100 million iPads have been sold in just over two years, accounting for 91 percent of all tablet Web traffic, according to Apple CEO Tim Cook in his presentation on Tuesday. And now Apple has taken the wraps off a 7.9-inch iPad Mini and a new slate of fourth generation iPads, which means more screens in more places. USA Today The iPad Mini will be priced at $329, and the new screen has resolution of 1024 x 768. But it doesn’t sport the sterling retina display that’s on the latest generations of its larger sibling. AP Customers can begin ordering the new model on Friday. Apple’s late founder Steve Jobs once ridiculed a small tablet from a competitor as a “tweener” that was too big and too small to compete with either smartphones or tablets. AllThingsD Before revealing its much-anticipated tablet, the company showed off a 13-inch Macbook Pro with a Retina display, refreshed Mac mini and next-generation iMac. The new iMac is the thinnest desktop computer Apple has made to date, measuring just 5 mm at the edges — 80 percent thinner than the previous model, if you’re counting. Macworld Cook presented the updated iBooks Author as part of an “iPad in education” segment during the introduction of the latest versions of Apple’s tablet. New in iBooks Author are new templates and portrait-only iBooks. Read more

Mayor McCheese Flies to London for McDonalds’ 2012 Olympics Campaign

Mayor McCheese

Mayor McCheese removes his top hat, dumps the last of the special sauce from his pockets, and waits at the terminal, grateful that his head was allowed through the security gate. (He had to get rid of his milkshake.) He’s on his way to London for the 2012 Olympics, where McDonalds has set up four Olympic venue restaurants to bring Big Macs and Chicken McNuggets to the cheering masses. As part of its “Best of our Best” marketing campaign, McDonalds has hand-selected 2,000 of its best employees and one fictional character –an Olympic team of sorts — to fly in for the event, giving them time to attend the games and meet the athletes as well as sling burgers and fries. The team has been documenting the action on social networks including Facebook, Twitter, Flickr, and YouTube.

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3 Pins that Work on Pinterest


Pinterest is one of few social networks where marketers actually contribute some of the site’s best and most-shared content. A few months after Pinterest was declared the third most popular social network in America, brands like Food Network, Martha Stewart, and even McDonald’s seem to be settling in and having a good time on the virtual pinboard. Here are three types of pins that work.

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Rumor: iOS 6 Includes Facebook Sharing | Airtime Launch Faces Glitches | Google Purchasing Meebo

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System-wide Facebook Integration Rumored in iOS 6 (The Verge)
According to sources, iOS 6 will include system-wide Facebook integration that’s similar to how iOS 5 deals with Twitter. That means if you opened an app like Photos, you’d be able to share something to Facebook as well as tweet, print or email it, and you’d be able to set Facebook single sign-in information from the settings. AllFacebook The social networking company continued down the path of diversifying its offerings for advertisers with an announcement Tuesday that sponsored stories in the newsfeed are now available for purchase separately via the Facebook ads application programming interface and power editor. Marketers can choose from a variety of placement options for sponsored stories. CBS News Facebook users may have seen a status update masquerading as a legally-binding privacy notice in their news feeds in the last month. The fact is that Facebook members own the intellectual property that is uploaded to the social network, but depending on their privacy and applications settings, users grant the social network “a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook (IP license).” Bloomberg Nasdaq OMX Group plans to update brokers today about the process it will use to compensate firms that lost money in the initial public offering of Facebook, according to a person with direct knowledge of the matter. Nasdaq and Facebook ran into trouble on the morning of May 18 when computer systems used to set the opening price in the IPO were overwhelmed by order cancellations and updates. Contently/The Content Strategist More than 20 million Facebook users have been served a ton of content at McDonald’s market-leading Facebook page. Marketing strategists have been actively populating the site, engaging fans and providing fresh content. Read more