2012 was a very good year for social giving and MDG Advertising has the stats to prove it. In a new infographic, the company takes a look at how social media is transforming the way we give, including gifts, groups and givers engaged in digital donations.
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Facebook Welcomes Back Gifts (Mashable)
Two years after its last attempt failed, Facebook is giving Gifts another shot. The ability to buy and send real gifts to your friends will gradually roll out to Facebook users in the United States. The New York Times/Bits Blog Gifts range from cupcakes to sunglasses. Facebook will earn a slice of the proceeds from each transaction; a company spokesman declined to say how much but said each partner company had a different revenue-sharing arrangement. USA Today Starbucks, Magnolia Bakery and 1-800-Flowers are among Facebook’s 100 launch partners. Facebook’s online commerce move comes as Wall Street grows restless for increased revenue from the social network, which faces slackening advertising revenue. The Huffington Post Users will be able to click on a “gifts” icon on their Facebook friends’ pages on Facebook’s website or on Android mobile phones, and iPhone and iPad versions are coming soon. The icon will also show up on the right side of users’ Facebook pages with the notifications for friends’ birthdays, weddings and other life events. AllThingsD It’s a major undertaking for Facebook, tackling an entire new segment of online commerce and adding a brand new revenue stream to its business. And to a degree, we’ve known it was coming for some time — after all, on the same day Facebook went public, it acquired Karma, the social gifting application upon which all of Gifts is based and built. AllFacebook Prior to Facebook’s Gifts, Wrapp (founded May 2011, introduced to the United States in April 2012) and most recently the Facebook game Gifties have launched to connect friends with presents. There’s also Treater and Giftly, in addition to Amazon’s program. Read more
Today 90 percent of small businesses are using social media, along with countless major brands and celebrities. Twitter, Facebook, YouTube and other social media sites can be a great way to connect with your customers and fans, but what happens when your social media activity goes awry? MDG Advertising takes a look at some of the biggest celebrity and business social media blunders in an entertaining new infographic.
Earlier this year we published an infographic marketer’s guide to Pinterest, created by MGD Advertising. Now MGD has given the stats in the infographic the motion graphic treatment. Earlier this month they launched ‘A Marketer’s Guide to Pinterest,’ in video form.
A new infographic from MDG Advertising takes a look at how social media played into fundraising in the 2008 elections and what we can expect on the political fundraising front in 2012.
With more and more people joining Pinterest every day, it’s becoming impossible for marketers to ignore the Pinterest phenomenon. But how can marketers get in on this? A new infographic from MDG Advertising takes a deeper look.
More and more brands are jumping on the social media bandwagon, but businesses are still facing a big dilemma when it comes to measuring social media ROI. A new motion graphic from MDG Advertising takes a closer look.