Too many teams jump onto the social bandwagon without a strategy and without giving any thought to measurable goals. Sending a deluge of tweets is not enough: businesses have to ensure that each and every tweet, status update and video is linked to their bottom line. So how do you do this?
Starting January 12, learn how to create campaigns that engage subscribers, increase awareness, and drive traffic and sales! In this course, you'll learn how to create effective email campaigns to meet your company's goals and objectives, develop copywriting and design techniques, create and manage distribution lists, and more! Register now!
HootSuite has announced a new integration with Twitter that will give marketers the tools for managing their advertising campaigns on the microblogging site.