Too many teams jump onto the social bandwagon without a strategy and without giving any thought to measurable goals. Sending a deluge of tweets is not enough: businesses have to ensure that each and every tweet, status update and video is linked to their bottom line. So how do you do this?
Mediabistro Course Learn how to get your work in top publications with an associate editor at Travel + Leisure. In addition to writing and reporting exercises, we'll also show you the business side of getting published: where to pitch, how to query a publication, and how to work with editors so they'll want to work with you! Get $25 OFF with code BYEFEB. Register Now!
HootSuite has announced a new integration with Twitter that will give marketers the tools for managing their advertising campaigns on the microblogging site.