Posts Tagged ‘Media’

Report the News — Not On The News — Says Time, Inc. Panelist

Moderator of the Medill Club Ethics Panel 2012 with two alums

Moderator of the Medill Club Ethics Panel 2012, Professor Jack Doppelt with alums Joyce Hanson and Sally Fryberger

Brian Moylan, an editor at Gawker Media (and self-proclaimed “Gawker shit talker” on Twitter), remembers a recent spate of 20 minutes that seemed like the longest ever. He couldn’t click the refresh button on enough browsers fast enough. Having just spotted a Tweet on Billy Crystal’s feed announcing the nine-time Oscars host would be emceeing the Academy Awards yet again in 2012, he posted the news.

Moylan then realized the Academy had not yet confirmed the information—and anxiously awaited confirmation hoping the post would not have to be taken down (or crossed out and amended).

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Wireless Mobile Storage To Carry More Media

GoFlex Satellite

If you have a significant amount of pictures, music, or movies that you want to access with a tablet or smartphone, but your device is limited by the amount of storage it has, Seagate is providing an option to help you. The Seagate GoFlex Satellite mobile wireless storage provides 500 GB of portable storage that you can access from mobile devices with WiFi.
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Why Reporters Need to Get Tight with Corporate Bloggers

newspapers

If you watch the PR world, doubtless you’ve seen the “death of the press release” bandied about. Like many things (including newspapers), it’s been dying for a while. Like many things (in this case television), the actual final breath may take a while to reach. Nonetheless, the press releases is being usurped in some cases by the corporate blog, and this creates a new set of challenges for media outlets covering companies that have turned to this form of social media.

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Is Your Social Media Expert Actually Credible? 5 Steps to Find Out

I want to suggest a few questions to ask (and a few things to check) to determine whether a social media expert or his company is credible to give you advice/consult you on social media. What’s the expert’s definition of social media? How will he measure the success of your campaign? Do they have an experience in working with companies of same size? More of these questions (and explanations of what they mean) below. Read more