Guest poster Jay Krall suggests that, amid the flurry of likes and tweets, blogs provide communications professionals with a more content-rich platform to communicate their messages. After the jump, ways to harness the influence of bloggers as part of your media relations strategy.
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Are you using Twitter for blogger outreach? Well, here’s a case study on how to do it right. I received a fantastic Twitter pitch.
Many, perhaps most, companies offering social media tools and services don’t take full advantage of the industry press and bloggers. To successfully place stories requires know what stories are worth publishing, as well as where and how to deliver them.
