Media - SocialTimes

Report the News — Not On The News — Says Time, Inc. Panelist

Julie Andrews — Wed, 23 Nov 2011 09:18:12 +0000

Moderator of the Medill Club Ethics Panel 2012, Professor Jack Doppelt with alums Joyce Hanson and Sally Fryberger

Brian Moylan, an editor at Gawker Media (and self-proclaimed “Gawker shit talker” on Twitter), remembers a recent spate of 20 minutes that seemed like the longest ever. He couldn’t click the refresh button on enough browsers fast enough. Having just spotted a Tweet on Billy Crystal’s feed announcing the nine-time Oscars host would be emceeing the Academy Awards yet again in 2012, he posted the news.

Moylan then realized the Academy had not yet confirmed the information—and anxiously awaited confirmation hoping the post would not have to be taken down (or crossed out and amended).

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Access More Of Your Media From Mobile Devices

Frank McPherson — Mon, 01 Aug 2011 22:26:21 +0000

Smartphones and Tablets are powerful enough that one might consider using them as their only computing device. While smartphones and tablets have the processing power equivalent to personal computers sold just a short time ago, one area in which they are significantly inferior to PCs is storage.
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mediabistro.com Beefs Up Original Online Video Content With mediabistroTV

Megan O'Neill — Thu, 21 Jul 2011 12:43:38 +0000

This morning our parent network mediabistro.com has got some exciting news on the online video front—they’ve just launched mediabistroTV, a new destination site for original video series catered to media professionals. The site will consist of individual landing pages for each of mediabistro.com’s original series, including three brand new series—Cubes, Elevator Pitch and 5 Things You Need To Know This Week.
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Agence France-Presse Revises Social Media Guidelines for Editorial Staff

David Cohen — Wed, 29 Jun 2011 18:00:16 +0000

Agence France-Presse became the latest media organization to clarify its guidelines for the use of social media, releasing its revised policy Wednesday.

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Wireless Mobile Storage To Carry More Media

Frank McPherson — Mon, 16 May 2011 23:02:24 +0000

If you have a significant amount of pictures, music, or movies that you want to access with a tablet or smartphone, but your device is limited by the amount of storage it has, Seagate is providing an option to help you. The Seagate GoFlex Satellite mobile wireless storage provides 500 GB of portable storage that you can access from mobile devices with WiFi.
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Five Chuckle-Worthy Media Moments in Atlas Shrugged

Tom Johansmeyer — Wed, 20 Apr 2011 11:15:30 +0000

Apparently, the future will be devoid of social media. I saw Atlas Shrugged over the weekend, the movie adapted from the (gargantuan) novel by Ayn Rand. As expected, the performances were heroically wooden, making Rand’s prose seem almost fluid. If you played a drinking game and took a shot every time someone spoke with a contraction, you’d walk away sadly sober.

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How a Planned Leak Can Hurt Your Corporate Blogging Plans

Tom Johansmeyer — Wed, 06 Apr 2011 08:39:07 +0000

Okay, the headline is a bit extreme. To be honest, it doesn’t hurt so much as cost you a bit of opportunity. Sending out embargoed content that will appear on your corporate blog can be quite helpful to the press – and to your company, which likely will benefit from better coverage (and thus more traffic). Sometimes, the media folks get a little greedy, though: they want to run a story about your company’s announcement before you actually put it out on your corporate blog. When you compare the goodwill associated with a gift like this, make sure you get a sense of all the costs involved, too. You’ll lose specific traffic, and with it, important sales and marketing intelligence.

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Corporate Blogging: Five Steps to Intelligent PR Through PR Intelligence

Tom Johansmeyer — Tue, 05 Apr 2011 10:45:02 +0000

Are you using your corporate blog effectively for media engagement? By now, we’ve all heard (and grown weary of) proclamations of the death of the press release. Self-designated gurus are saying – and even believing – that your blog should be used to draw the media in, and that pushing out your message is becoming a PR relic. This could not be further from the PR and marketing reality we live every day While there are “pull” benefits to your corporate blog and social media marketing program, mixing them with good ol’ fashioned push marketing tactic can make it even more powerful.

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Why Reporters Need to Get Tight with Corporate Bloggers

Tom Johansmeyer — Tue, 05 Apr 2011 09:45:12 +0000

If you watch the PR world, doubtless you’ve seen the “death of the press release” bandied about. Like many things (including newspapers), it’s been dying for a while. Like many things (in this case television), the actual final breath may take a while to reach. Nonetheless, the press releases is being usurped in some cases by the corporate blog, and this creates a new set of challenges for media outlets covering companies that have turned to this form of social media.

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Is Your Social Media Expert Actually Credible? 5 Steps to Find Out

darkojohnson — Tue, 30 Nov 2010 14:26:54 +0000

I want to suggest a few questions to ask (and a few things to check) to determine whether a social media expert or his company is credible to give you advice/consult you on social media. What’s the expert’s definition of social media? How will he measure the success of your campaign? Do they have an experience in working with companies of same size? More of these questions (and explanations of what they mean) below. continued…

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PricewaterhouseCoopers Predicts Fractured Audiences For Social Media

Neil Glassman — Thu, 17 Jun 2010 09:31:59 +0000

PricewaterhouseCoopers (PwC) finds significant growth potential over the next five years for the entertainment and media (E&M) industries as they feed the growing global appetite for new media. The report states that conversing with consumers “provides the only reliable guide to the commercial viability of products and services” – a finding that should come as no surprise. Perhaps less expected is a willingness by consumers to pay for unique, convenient and personalized content. continued…

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Twitter Launches Twitter Media Guide for Journalists

Raj Dash — Mon, 12 Apr 2010 12:33:09 +0000

Media organizations and journalists who need some guidelines and best practices suggestions for using Twitter now have an official media guide to reference. Twitter recently launched a new site, Twitter Media, to help in that regard.
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Financial Times Prompts Readers To Act Fast With Twitter

Neil Vidyarthi — Wed, 31 Mar 2010 15:01:10 +0000

The Financial Times recently ran a full page advertisement in their paper highlighting their Twitter feed and asking users “Hear first and act fast with Twitter feeds.” The Financial Times is one of the leading news organizations in the world, and the fact that they are driving users to Twitter underscores the importance of social media.
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Soulja Boy Tell'Em – Social Media SuperStar

willm — Wed, 07 Jan 2009 18:29:13 +0000

CES 2009 (Consumer Electronics Show) – Billboard Digital Music Live

Soulja Boy Tell’Em Social Media Success

Soulja Boy Tell ‘Em launched himself to success through social media. Soulja Boy is generating tens of millions of dollars in music and online digital revenue based on success achieved in social media. Soulja Boy told his story today at the CES‘ Digital Music Live, to a crowd of traditional record executives and digital media start ups. Soulja Boy started on SoundClick.com at the age of 16, uploading tracks that were downloaded 35K times a day at their peak.
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