PricewaterhouseCoopers (PwC) finds significant growth potential over the next five years for the entertainment and media (E&M) industries as they feed the growing global appetite for new media. The report states that conversing with consumers “provides the only reliable guide to the commercial viability of products and services” – a finding that should come as no surprise. Perhaps less expected is a willingness by consumers to pay for unique, convenient and personalized content. Read more
Media organizations and journalists who need some guidelines and best practices suggestions for using Twitter now have an official media guide to reference. Twitter recently launched a new site, Twitter Media, to help in that regard.
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The Financial Times recently ran a full page advertisement in their paper highlighting their Twitter feed and asking users “Hear first and act fast with Twitter feeds.” The Financial Times is one of the leading news organizations in the world, and the fact that they are driving users to Twitter underscores the importance of social media.
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CES 2009 (Consumer Electronics Show) – Billboard Digital Music Live
Soulja Boy Tell ‘Em launched himself to success through social media. Soulja Boy is generating tens of millions of dollars in music and online digital revenue based on success achieved in social media. Soulja Boy told his story today at the CES‘ Digital Music Live, to a crowd of traditional record executives and digital media start ups. Soulja Boy started on SoundClick.com at the age of 16, uploading tracks that were downloaded 35K times a day at their peak.
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