If your marketing strategy is flagging, The Social Media Marketing Boot Camp can help whip you back into the shape. In this online conference and workshop from mediabistro, we’ll show you how to build an audience and convert traffic into sales.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
mediabistro.com founder Laurel Touby will not be exchanging vows with TheKnot.com co-founders David Liu and Carley Roney on BNET Live’s Secrets of Successful Startups Thursday at 1:30 p.m. ET.
Kristen Fischer, a copywriter from New Jersey and author of Ramen Noodles, Rent, and Résumés: An After-College Guide to Life, penned a guide to getting a job in social media for WebNewser parent mediabistro.com. Here are a few highlights:
Starting out: entry-level: If you’re fresh out of college and know a thing or two about social media, especially if you blog, you may be a great candidate for a gig such as social-media coordinator or social-media specialist.
Moving on up: the management level: While there are also mid-level roles, many companies and agencies only have a few dedicated social-media specialists. Agencies tend to have roles strictly for social media; marketing departments of companies integrate social media into their jobs, so you’re less likely to have “social media” in your job title. But if you want to work your way up in social media specifically, you’re ideally going for a social-media director or social-media manager title.
For more details on breaking into this growing field, check out How to Get a Job in Social Media in its entirety.
WebNewser parent mediabistro.com doubled its pleasure when it comes to covering Twitter, announcing its acquisition of Twitter analysis and commentary blog Twittercism.com from Shea Bennett, who will remain on board. Twittercism.com joins AllTwitter, which mediabistro.com launched in November.
Alan M. Meckler, chairman and CEO of mediabistro.com parent WebMediaBrands, said:
Shea Bennett has been covering Twitter for more than two years on Twittercism.com, and we will now combine his well-known analysis and commentary with our blog AllTwitter to create what we believe to be the most complete coverage of the evolution of Twitter and its rapidly expanding social-media business model. We are excited to continue building on our leadership in covering the huge growth of social media through our various social-media blogs including All Facebook, SocialTimes, and AllTwitter, as well as our SocialTimesPro research service and social-media events.
Writing and Editing for the Web: These are important skills to possess in today’s media environment, and those who act before 5 p.m. ET Monday can possess them for 25 percent less, or apply that discount to any class being offered by mediabistro.com.
The course runs for four Wednesdays, April 13-May 4, from 6:45 p.m.-9:45 p.m. each day, and the cost before the Valentine’s Day discount is $350, but using promo code LOVE25 before 5 p.m. Monday will slash 25 percent off that number.
DoSomething.org editor Betsy Fast will be the instructor, and Writing and Editing for the Web will focus on the basics and definition of usability; rules to follow when pitching to online editors; how to come up with interactive elements; an overview of trends, including online video, social networking, and blogging; and where the new jobs are.
Brush up on your knowledge of location-based applications including foursquare and Gowalla with Understanding foursquare and Other Geolocation Applications, a one-hour Webcast from WebNewser parent mediabistro.com Thursday at 2 p.m. ET.
The Webcast will cover: the basics of foursquare, Gowalla, and similar apps; what these apps mean for how you present yourself and distribute content online; dos and don’ts of geolocation networking; using check-ins as valuable analytics; and how your company or business can engage users in real-time with simple social-networking techniques.
Instructor Sree Sreenivasan teaches social-media workshops at CNN, WNBC, The Boston Globe, and the St. Louis Post-Dispatch. He is also a judge for the Shorty Awards, and he was named one of AdAge‘s 25 media people to follow on Twitter, and one of 22 professors in the “Top 100 Twitterers in Academia” by OnlineSchools.org.
Sreenivasan will be joined by Shane Snow, who has covered geolocation applications and other new-media technologies for outlets including Wired, Mashable, Gizmodo, and Fast Company. He also designs infographics for companies including Mint.com, MTV, and Gizmodo.
The fee for Understanding Foursquare and Other Geolocation Applications is $30 ($25 for AvantGuild members).
Laurel Touby, founder of WebNewser parent mediabistro.com, will receive the Women’s Leadership Exchange Compass Award at the Women’s Leadership Exchange Conference Tuesday at the Metlife building in New York, during the event’s luncheon.
The award was granted “for shifting the paradigm of how women are perceived in the world,” Women’s Leadership Exchange said.
Brian Farnham, editor-in-chief of Patch, Aol’s network of hyperlocal news sites, spoke with Ryan Derousseau for an installment of So What Do You Do for WebNewser parent mediabistro.com.
On allegations that there is a lack of editorial oversight at Patch:
Yeah, you know I think that is kind of an unfortunate stereotype really of our people. We now have a couple of hundred editors. The average for the editors is nine years of journalism experience. So it’s not as if everyone is right out of school. I think those things have been overstated a bit. Yes, there has been this and that incident, but not as many as I think some of the echoing in the blogosphere makes it seem like. Every newspaper or media company that deals with journalism and human beings deals with mistakes at some point. The real thing is how quickly you respond to those and correct them and how transparent you are about them. So that’s what we are really concentrating on.
SpaFinder search-engine-optimization and social-media manager Gracey Newman will lead a course for WebNewser parent mediabistro.com‘s MB Learn initiative, Understanding Search and Online Marketing: How to Drive Traffic and Optimize Sites Through SEO, Social Media, and Blog Outreach, for six Wednesdays starting Nov. 3 and running through Dec. 15, three hours each Wednesday (6:45 p.m.-9:45 p.m.) in the Midtown East neighborhood of Manhattan, and students who sign up today (Monday, Nov. 1) will be eligible for a 25 percent discount off this course or any other online or in-person course, workshop, or seminar.
Understanding Search and Online Marketing will cover topics including: optimizing blogs or Web sites for search engines; writing good content for the major social news-aggregation platforms; determining the most important factors of search rankings; reporting on Web traffic and keeping Web site code clean; reaching out to bloggers and other Webmasters to have them link to your site; and managing SEO and social-media projects.
Understanding Search and Online Marketing also counts toward the Mediabistro Digital Journalism Certificate.
The Budget Fashionista founder Kathryn Finney spoke with Janelle Harris for Hey, How’d You Establish Yourself as The Budget Fashionista, Kathryn Finney?, part of the Hey, How’d You Do That? series on mediabistro.com.
Finney on what she would do differently if she could go back in time:
When I started, there was no road map. The Internet was kind of like the poor, bastard cousin — I won’t even say child — of the media family. No one really gave a crap about us. I think what I probably would have done is focus on building more relationships sooner with some of the online properties and print. There are so many things I would’ve done different in hindsight, but yet, it’s all led me here. So I have to have an appreciation for the mistakes.
For the complete conversation, please click here.
