Rather than measuring impressions and page views, Medium will guarantee BMW a total reading time metric measured in minutes.
Spoiler alert: Google doesn’t want to kill the web, there’s no profit in that.
Instagram’s First Acquisition is Video-Sharing App Luma (TechCrunch)
Instagram has made its first acquisition, buying both the team and technology of Y Combinator company Luma (formerly known as Midnox). Luma created a video-capture, stabilization and sharing app, which will be shut down soon.
YouTube Previews New Feature to Help Creators Interact with Top Fans (SocialTimes)
Wednesday afternoon at VidCon, YouTube previewed a new feature called Top Fans that sounds like it’s going to revolutionize the way that YouTube creators engage with their fans. The feature will make it easier for creators to engage with their most influential and engaged fans, as well as glean demographics about these fans to aid in potential collaborations and beyond.
Michele Catalano said she was at work when she received a call from her husband that “six agents from the joint terrorism task force” had pulled up outside their home to interrogate the family after receiving a tip that someone had been searching for backpacks and pressure cooker bombs online.
Facebook’s Revamped News Feed Aspires to be a Personalized Newspaper (AllFacebook)
In an effort to clean up the clutter, Facebook introduced a redesigned news feed Thursday. Co-founder and CEO Mark Zuckerberg, ironically enough, compared the company’s vision to that of a newspaper.
The question-and-answer platform Quora will leverage its extensive set of topics to host blogs, the company said today.
In a end-of-year blog post, Quora CEO Adam D’Angelo hinted that the question-and-answer platform will move into “other formats” in an attempt to bring more knowledge online and searchable.
Medium, the yet-to-launch publishing project of Twitter founders Ev Williams and Biz Stone, has hired “wunderkind” literary agent Kate Lee to serve as director of content.
From the minds of Twitter co-founders Evan Williams and Biz Stone comes yet another platform for curating and displaying content. Medium is still under wraps, but previews of the publishing platform show single-subject blogs that invite feedback and, eventually, contributions from readers.