Posts Tagged ‘Meebo’

NEW YORK – Whether users are shopping, browsing, or talking about their interests online, the success of the social graph depends on how well companies can interpret the results and use them to predict behavior, said experts at the APPNATION NYC Mobile + TV 3.0 Summit in SoHo this afternoon.

Read more

By integrating social networks and communication channels into a single solution, Meebo presents users with the ability to discover and share in real time. Using the platform to increase interaction with users and offer loyalty rewards, site publishers may benefit from Meebo’s social sharing with increased repeat visitors, engagement and revenue. Advertisers may take advantage of targeted, rich-media display ads.

After the jump — what you need to know about Meebo.

Read more

Game mechanics are a proven means for brands to initiate and maintain engagement with users. It’s become an essential social media strategy.

Using a newly available platform from Meebo, Cheetos snacks has launched a campaign, accented by its mischievous brand image, that adds discovery and social sharing to a game that’s played across the web, not on a specific social media platform.

After the jump, at least one idea you can add to your social media playbook.

Read more

Envolve just launched a series of API plug-ins that will make it easier for existing networks and sites to implement a chat bar and translate chatting across languages and in real time. Meebo, who?

Read more

Next time a visitor to Maxim.com decides it’s time to belly up to the bar, it might be the Meebo Bar. The two companies announced that Maxim.com has joined the more than 7,000 sites currently running the Meebo Bar, providing its visitors with a way to discover, share, and chat about Maxim content with their friends through various social networks.
Read more

As if they needed another excuse to tweet and text their favorite summer dresses or latest celebrity sightings, teen girls can now socialize on the website of the popular Seventeen Magazine. Meebo and Seventeen.com have announced a partnership to provide social functionality for visitors to Seventeen.com, a website aimed primarily at teen girls.

Read more

Facebook might be trying to take over the Web in order to provide users with more targeted ads, but if Meebo has their way, websites will use XAuth to authenticate user login instead of Facebook Connect — also possibly with the purpose of serving up ads. The advtange for Meebo is that not only would XAuth broaden the social media user base for login authentication, but they have some big names behind them, including Google.
Read more

Meebo, the chat widget tool, had already launched its own ad network some time ago. Now the company is launching ads on its own partner network, with Toyota being the first marketer to advertise. With 85 publishers signed up for its partner network, Meebo is enabling brands to run ads on a larger scale directly through Meebo’s company, with the same results they’ve grown accustomed to on Meebo.com.

What’s this really mean? In Meebo’s long-standing effort to expand its own network, web presence and visibility, the integrated communication tool has launched several tools and gained several partners, many of which have teamed up with the company for marketing purposes. This is in part due to the fact that Meebo’s integrated communication tools enable brands to connect directly with consumers through multimedia brand messages, chat, and advertisements. On the consumer end, these communication tools provide great channels for product and brand discussion as well as valuable feedback that marketers can use in their larger data pools.
Read more

Meebo has made some major upgrades to one of its product services, the Meebo Bar. As a turnkey solution for integrating chat into a site where those site users can interact directly with each other, the Meebo bar enabled a community feel within any integrated destination site. The upgrade to this aspect of Meebo is the ability to pull all your chat buddies into your buddy list, regardless of which partner site you’re using to access Meebo. In short, any partner site with Meebo chat integration now supports all your chat buddies across the supported chat clients. As you may well know, these supported chat clients include AOL, Yahoo, Gchat, Facebook, and more.

The purpose of this particular upgrade is actually twofold; it not only brings a more comprehensive chat option to end users for seamless access to all their buddies, but it provides an easier and more direct way of sharing web content. To that end, another upgrade to Meebo is the sharing option, which allows users to share content from their current web page across chat, email, Facebook and Twitter. What we’re looking at here is a combining of direct media-sharing via chat with social web redistribution of content.
Read more

Meebo’s latest partnership is with myYearbook, the social networking site started by teenagers for fellow high schoolers. The partnership includes myYearbook using Meebo chat as a prominent feature on every page of its site, providing chat tools for Meebo users and guests alike.

The partnership should be a win-win for both Meebo and myYearbook, as instant messaging is a highly requested feature from myYearbook users. myYearbook is one of the largest networks dedicated to the high school age demographic. This specific user base is also quite active when it comes to online activity, making it a good fit for Meebo’s chat and media-sharing tools.
Read more