Posts Tagged ‘Meez’

Meez, a web-based virtual world/online community, is drawing the best engagement rates of any virtual world in the US, according to ComScore’s June 2010 figures. The traffic measuring service reports that Meez users visit the site an impressive 203 minutes per month on average, just a few minutes behind YouTube, and sixth place in engagement overall. (Casual game site Pogo and Facebook hold the top two positions with 377 and 263 minutes, respectively.) According to Meez CEO John Cahill, there’s a correspondence between those high engagement rates and users spending on virtual items for their Meez characters: Read more

Meez Nation is announcing a new campaign with the Red Cross, where Meez players will be able to virtually “give blood” at Red Cross stations within the virtual world. The Red Cross virtual blood-bank trucks will move through the virtual world and attempt to interact with Meez’ 13 million users.
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Peanut Labs announced today that Meez, IGG and Zeevex will be using their monetization platform moving forward. The deal includes use of Peanut Labs recent Cherry Deals Discount release (which we covered here), which allows users to gain virtual currency by participating in daily deals at a minimum 50% discount from local retailers. Meez Nation is a popular social MMO, IGG is a popular MMO company with a host of games and Zeevex has a virtual currency that spans across games. Peanut Labs’ goals will be to improve the purchase rate by customers using the various services.
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Meez Nation – a 13-million strong online virtual world aimed at teenagers – recently partnered with AdNectar to introduce social gifting into its universe, and according to Meez Nation, users have sent double the expected number of Hot Pocket gifts so far.  With the support of AdNectar’s proprietary Virtual Goods system, Meez now has an engaging virtual gifting service on top of their existing virtual goods service that has kicked off well with the support of the Hot Pockets brand. This will likely lead to more sponsorships.
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How do you build a profitable business in the virtual worlds space all while avoiding social platforms like Facebook and MySpace? That’s exactly what Meez has accomplished and now they’re looking to jump on the social platform bandwagon with the launch of their MySpace application. According to CEO John Cahill, the company is attracting over 3 million unique visitors per month, 91 percent of which is U.S. based.
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