To aid to consumers who were eager to make luxury purchases without hurting their wallets, Gilt.com was introduced in 2008. Since its inception, a number of other “online sample sites” have sprouted, carrying more than just apparel but home furnishings, travel packages and services. The concept of purchasing designer items within an allotted time at highly discounted prices was enticing and considering Gilt’s success, has proven to be very popular with consumers.
