Men’s Health and Women’s Health are looking to ring in the summer with a few hard bodies.
Men’s Health, Women’s Health Seek Fittest Facebook Friends
Posts Tagged ‘men’s health’
Mediabistro Events
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.
Use Social Media to Market Your Business
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. Top 100 Socially Networked Cities
I was surprised that Washington, D.C. was crowned the top socially networking city. I guess politicians need to keep on top of their constituents and minute-minute-votes on Capitol Hill. Palo Alto, the home to Facebook headquarters, is nowhere to be found on the top 100 social networked cities.
Men’s Health Wants Apple Device Users to Eat This, Not That!
Want to know what you should and shouldn’t eat during the holiday season (or, more likely, after the holiday season)? Men’s Health has got an app for that — Eat This, Not That! Restaurants, specifically.
ETNT Restaurants — available for $7.99 for the iPhone, iPod Touch, and iPad — offers users simple food swaps, calorie tracking for more than 13,000 menu items and 10,000 grocery products, personalized weight-loss plans, a weight tracker, nutritional grades for more than 13,000 menu items, a comparison cart, and a game challenging players to choose the better food.
iPad vs. Newsstand Sales for Six Magazines
AdAge.com examined the iPad app sales for six magazines — Popular Science, Wired, Men’s Health, People, GQ, and Vanity Fair — taking into consideration the titles’ newsstand sales and the fact that, according to Forrester Research, 5.25 million iPads have sold in the United States. The results:
Popular Science averaged sales of 14,034 across the iPad editions of its April, May, June, and July issues, along with 115,101 newsstand sales, so its iPad sales were equivalent to 12 percent of its newsstand sales.
Wired‘s debut iPad edition sold 105,000 copies, and it sold 31,000 iPad editions of the July issue, 28,000 in August, and 32,000 of the September issue, equivalent to 37 percent of newsstand sales for the respective issues.
Men’s Health averaged 3,174 iPad-edition sales across its April, May, June, and July/August issues, or less than 1 percent of newsstand sales.
People is averaging 10,800 downloads per week and, although Time Inc. declined to tell AdAge.com how many of those downloads represent existing print subscribers claiming free copies, the title’s iPad sales are also equivalent to less than 1 percent of its single-copy newsstand sales.
GQ‘s iPad and iPhone edition averaged sales of 13,310 across the issues from April-August, or 7 percent of those issues’ newsstand sales.
Vanity Fair averaged 8,925 iPad and iPhone edition sales across its June, July, August, and September issues, or 2 percent of those issues’ print newsstand sales.
Men's Health, Women's Health: Shall We Play a Game?
Rodale titles Men’s Health and Women’s Health teamed up with interactive entertainment producer Ubisoft on Your Shape: Fitness Evolved, a video game for Microsoft’s Xbox 360 that helps players to create workouts tailored to their fitness goals.
Your Shape: Fitness Evolved will debut in November alongside Microsoft Kinect for Xbox 360. The game will be co-marketed by the two magazines and Ubisoft, and featured workouts will be made available as an app for Apple’s iPhone and iPod Touch.
Men’s Health editor-in-chief and Women’s Health editorial director David Zinczenko said:
Microsoft’s Kinect platform allows us to deliver precise fitness instruction and form-based feedback into the home. We’re excited to partner with Ubisoft to further expand the Men’s Health and Women’s Health brands beyond the pages of the magazines and give gamers everything they need to shape up.
