In this second of two posts, guest blogger Carrie Scott continues her exploration of “message convergence” — what it is, what it can mean for consumers and marketers, and what companies can do to overcome message delivery challenges.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
In this first of two posts, guest blogger Carrie Scott introduces us to “message convergence” — what it is, what it can mean for consumers and marketers, and what companies can do to overcome message delivery challenges.
