Meteor Games, developers of the Island Paradise Facebook Game hit, have partnered with Hydra in order to acquire new players and better monetize their userbase. Hydra will take care of managing advertising inventory for Meteor Games’ 600,000,000 monthly impressions as well as manage new player acquisition efforts on Facebook.
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Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
For today’s Podcast Friday, we sat down with Donna Powell, one of the co-founders of Neopets who has now helped found social gaming company Meteor Games. Their debut title, Island Paradise has rocketed to 7.5 million MAU in only a matter of months without leveraging advertising networks: the game grew mainly by word of mouth. See below for the podcast.
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