This is a guest post by Josh Williams, President and CSO of Kontagent
Whether in the early stages of developing a mobile application, or already launched with a substantial user base, mobile app developers and marketers can gain a huge advantage and greater chance at success by looking at the way social app developers scientifically optimize their Customer LTV and ROI.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
Skyrocketing retweet counts probably aren’t helping you out. Use this practical advice to get more meaningful (hint: $) action on your social media content.
Are you looking at likes, shares and RTs? Stop it! Let’s take a look at the only three metrics that should matter to you.
How do you measure the success of your online video campaign? Is a campaign successful just because it gets a lot of views and can a campaign that doesn’t get a lot of views still be seen as a success? We’ve put together a list of five different metrics that you can look at to determine whether or not your online video campaign is a success. Check them all out after the jump.
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Clearspring – creators of the hugely successful AddThis widget – are announcing their newest project entitled the Clearspring Audience Platform. The service is meant to be used for publishers of content as well as advertisers, and is primarily an information platform that provides in-depth insight into the 1 billion users that use Clearspring’s AddThis widget. Clearspring hopes that by providing anonymous statistics about user behaviours across thousands of sites they can help inform the advertising business, which heavily relies on understanding its users in today’s media world.
While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. How do you know how effective your social media campaigns are if you’re not measuring any metrics, let alone an overall ROI? Below, we discuss ten important Social Metrics for companies.
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Looking to chart out the user flows for your application prior to developing it? Want to see how other successful applications are driving new user installs? Kissmetrics’ new “Product Planner” tool lets you plan out more effective user flows that will hopefully result in driving users to your application. There is also a useful charting tool which helps you plan out how a user will interact with your application or site using over 30 “flow steps”.
Flow steps are everything from “Web – User asked to verify email” to “Facebook – User invites friends”. While the appears to be limited to the number of flow steps available currently, I could see this being extremely useful especially when combined with actual metrics. In between each step there could be conversion rates to determine the fall-off of users as they navigate through your application or website.
The service also enables users to save their user flow diagrams as well as embed them on other sites. While I’m currently having some issues with embedding the diagrams, it definitely could be extremely useful especially for internal product planning or case studies. The site currently includes a gallery of the user flow for other successful applications including “Who Has the Biggest Brain”, “Mob Wars”, and Texas HoldEm Poker.
I’m not sure if Kissmetrics is preparing an analytics package comparable to Sometrics or kontagent, but the company continues to have a heavy focus on metrics related to social applications. If you are looking for a useful tool to track user flows, definitely check out Product Planner.
Are you a metricholic? If numbers and traffic are your thing, and a good graph gets you off, you’ll probably be interested in Tweet Stats.
Developed and coded by Damon Cortesi, the tool lets you research and analyze how you – and your favorite Twitterazzi – are utilizing the microblog. Read more
