Mindjolt and OMGPop.com represent two different types of successful game portals available on the web today. At surface level, they are both very similar: they are both free to play, they both use Flash to power their games and are both considered social gaming portals. That said, the sites represent different elements of the social/casual gaming world. OMGPop (1 million MAU) is a standalone site with a deeper experience, with in-house developed games and a multiplayer focus, while Mindjolt (20 million MAU) is a Facebook application and an aggregator that collects games from other developers and focuses on quick, short gameplay. In this analysis, we examine how the two sites compare to one another, and determine whether a standalone site like OMGPop can overtake a Facebook success like Mindjolt.
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