The first class of cyber criminals use advanced techniques such as social engineering and rare malware exploits to attack large organizations or individuals. The second class uses widely known cyber attacks like clickjacking and phishing to attack a wider user base on social networking platforms, which means anyone or everyone.
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One of the key findings is that many companies are still cautious about how much they allow fans to participate and are limiting engagement with only 39 percent soliciting photo submissions, 33 percent promoting contests, 39 percent posting polls and quizzes for fun, and an additional 32 percent posting surveys to gain consumer feedback.
