Posts Tagged ‘mmo’

Hello Kitty Online, the upcoming free-to-play MMO based on the gargantuan franchise of the same name, has selected PlaySpan to handle its monetization services when it launches commercially sometime this year. Players will be able to buy Hello Kitty virtual goodies in the game’s Item Mall via PlaySpan’s UltimatePay service, handling transactions via credit cards, PayPal, mobile, and its pre-paid retail card sold in tens of thousands of locations across the US. With all those payment methods, Sanrio anticipates at least 3-8% of their players will buy Hello Kitty virtual goods (since those rates are the general industry standard for online games.) Read more

Monetization of tweens is an issue facing many virtual worlds today. Recognizing its user base’s propensity for SMS, the tween-focused virtualworld Woozworld partnered with Zong to enable tweens to use the mobile payment platform’s simple and secure solutions to purchase virtual goods. Woozworld operates a virtual environment, targeted for 9-14 year olds, where players can create spaces, run activities and even their own business. The Montreal-based company spun off from its parent Tribal Nova last month and announced raising a $3m funding round which it is now using to expand offering for users and accelerate market traction.
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