Sponsored InMail is being billed as a way to deliver customized content to LinkedIn users and “break through the limits of traditional email marketing.”
Blackphone is a “journey built upon privacy, control and security wrapped in a high-end smartphone built by a team of cryptographers, security and mobile innovators.”
With more than 65 percent of time spent on social media occurring via mobile device, it’s time for marketers to get serious about delivering rich media optimized for mobile.
Angry Birds will mark its 23rd month (not years) on the market next week Friday. It launched on December 11, 2009. In less than two years Angry Birds has become so iconic that it is recognized even by people who have never played the game. Let’s take a look at some of the other remarkable numbers this mobile game franchise has generated in less than two years starting with this item from Reuters:
Social media is overtaking one of the world’s most exciting races, as mobile phones and social networks will play major roles in the upcoming New York City Marathon. For this year’s big event, the Mobile Spectator App has expanded, allowing fans to follow runners throughout the event that will be held on Sunday, November 6. Read more
Do you sneak a peak at online video on your mobile device while you’re at work? If so, it seems that you’re in the majority. An infographic from Column Five and video hosting service Wistia reports that a whopping 64 percent of Americans watch online video on their mobile devices in the workplace.
USA Network has just partnered with yap.TV to create a new social experience for iPad and iPhone, connecting USA programs like Burn Notice, Suits, and White Collar to fans via instant polls, chat, Facebook integration and more.
ShopNear.me launched its location-based shopping application last month, but that’s not all they are looking to do they’re looking to do in the coming months; they’re trying to take over the mobile shopping scene.
ShopNear.me provides mobile users a way to shop at local boutiques and stores by finding deals and new clothes on their phones. It takes traditional online clothes browsing one step further than other shopping deal aggregators and combines it with geo location, making every sale and every shirt relevant to where a user is.
“Social media has evolved as one of the very important marketing channels, especially for the fashion industry,” said Yuan Zhang, co-founder of ShopNear.me.
At Chloe Rose Boutique in San Francisco, Owner Marissa Olson said that ShopNear.me helps fulfill the store’s marketing goals.
“It is a competitive retail world out there,” said Olson. “Social media allows me to connect with customers, allows them to view what is new and lets us have a really strong personality.”
Shopping apps have started and died before, like the now defunct MyNines which in years past aggregated deals for shopping. There’s also FollowStyle, Luck at Your Service and ShopStyle, but Shopnear.me thinks its different because of its integration with technology.
“The fashion industry is going through a lot of innovations right now,” said Zhang. “We tapped in something very interesting.”
Based in San Francisco at Dogpatch Labs, Shopnear.me will have to deal with the same issues as many startups at Dogpatch when they’re forced out of their tech hub home on Sept. 30. The San Francisco Port Authority gave the boot to all tenants of Pier 38 including Dogpatch Labs, Polaris Ventures, Automattic, True Ventures, and many more. Instagram, the popular location-based photo application (which ShopNear.me loves), once called Pier 38 home as well.
Before getting the boot and before ShopNear.me, Zhang pioneered Lookville, a social website that lets users upload photos of themselves and have them rated by other Lookville’ers. This crowd-sourcing approach to fashion worked to help decide what’s hot and not for the upcoming season, but it couldn’t provide a way to decide where to purchase that snazzy blazer.
Olson said the app takes the ”thinking” and the “searching” out of real brick-and-mortor retail, “I like to think of it as a mobile form of window shopping but the shopper isn’t limited to viewing just the items that have been chosen to be on display” compared to other mobile shopping applications.
Leveraging existing social media channels, ShopNear.me lets users push clothes and deals they find to Facebook and Twitter; they even maintain a blog on Tumblr to cover their social network bases- a strategy works for them. Social enough? There’s more to come.
Users can download the application and begin following shops in their city. They’ll get instant notifications on new arrivals or sales in shops they follow in their area. It’s only available in San Francisco and Las Vegas right now, but the mobile application will launch in New York City soon and shows promise of hitting other large cities around the country.
“Social networks are critical to our business model. Being local and personal is what our product is all about. Our best marketers are our users who love our app and can’t wait to tell their friends about it,” said Zhang
The newest version of ShopNear.me allows users to reserve clothes in stores near them and even get exclusive deals, going beyond the one-day urgency of many location-based shopping applications. The makers of the application plan to incorporate a full blown shopping feature into their application soon, but for now, the community-based fashion app will keep users satisfied.
Zhang said the application will further consumer engagement and company transparency by unveiling two-way discussion features between a customer and a store.
And for the slightly envious, anxious Android users, ShopNear.me should launch on the Google platform in the next six to nine months.
All eyes in retail (not to mention social media) darted to Walmart, dubbed the world’s largest retailer, in April 2011, when it surpassed competitors and forged into the social-commerce sphere by purchasing social commerce start-up Kosmix (now called @WalmartLabs) for a reported $300 million.
Have you ever wished you could see what the world looked like through other people’s eyes, or share your own view of the world with others? Visual social media platform Mobli makes it all possible.