European mobile ad powerhouse, Madvertise, completed its Series B financing yesterday, raising a combined $10 million to date. With this new round of investment, they intend to solidify their grasp on the European mobile ad market. This round of funding was led by Germany’s Earlybird, who significantly increased their initial investment, and the Silicon Valley-based newcomer, Blumberg Capital. More after the jump.
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Android has further consolidated its top position in mobile advertising by securing 53% of all ads served to mobile devices during the second quarter in 2011, according to the latest report from Millennial Media, the largest independent ad network. Apple’s iOS stands second with 27% (4% increase from Q2 of 2010) market share.
According to the recent projections by forecaster BIA/Kelsey, mobile ad spending in U.S is expected to spike to $4billion by 2015, from just $790 million in 2010. The targeted local ads will be the key drivers in the growth and are expected to account for 70% i.e. $2.8 billion of the total spend, compared to $404 million or 51% this year.
According to a recent study by comScore, the number of campaigns lead by individual advertisers on major mobile websites has more than doubled since the year 2009. comScore measured a sample of over 600 most trafficked U.S. mobile web properties, and found out that the number of advertisers running campaigns increased from 280 in april 2009 to 689 the same month in 2011, representing a growth of 128%.
According to a recent study by ComScore, the display advertisement on mobile phones has increased more than 128 % since the year 2009. This increase is mainly driven by the increasing adoption of smartphones and increase in the popularity of different apps.
The largest independent mobile ad network specializing in the international arena, InMobi, is announcing its World Developer Fund 2011 for developers.
