Brian Wong never imagined he would become the world’s youngest venture-funded entrepreneur when he founded Kiip in 2010. Nineteen years old and newly laid off from Digg, Wong was in a plane when he noticed that the other passengers were happily playing games on their smartphones. Seeing a potentially “huge market for advertising” through games on mobile devices, Wong decided to create a rewards system for gamers. Eighteen months later, the mobile app dispenses 5 rewards every second from brands like Pepsi and Best Buy, and Wong is building a brand of his own.
According to a recent study by 
Location-based advertising (LBA) and marketing (LBM) could be of great benefit to local merchants, though there are some things that need to happen before widescale adoption of mobile campaigns will come about. Primarily, merchants need to know why mobile campaigns are beneficial to themselves and their target market, how to measure return on investment, and have access to smartphone owners regardless of application, device, or mobile platform.
