Yelp will launch display ads in its mobile apps this month, with InterContinental Hotels Group (IHG), Taco Bell and Miller Lite as its first advertisers, the company said today.
Before you go mobile with your next ad campaign, take a look at this infographic from Smart AdServer. The key takeaways? Optimize your ads for the right device, the right operating system, and the right market and you won’t have to work quite so hard.
In the final quarter of 2012, Android nudged out iOS as the mobile operating system driving most ad impressions, but iOS still delivers more revenue to mobile content publishers, according to a report released today by Opera.
Mobile rewards platform Kiip today announced a strategic partnership with Interpublic Group of Companies Inc. (IPG), a”big four” advertising holding company that participated in Kiip’s most recent funding round of $11 million.
New App Optimizes Your iPhone Videos for YouTube (SocialTimes)
Monday YouTube announced a new app for iPhone and iPod touch called YouTube Capture that optimizes the camera on your device for shooting and uploading videos to YouTube. YouTube Capture is designed to simplify the process of shooting mobile video and uploading it to YouTube, allowing you to shoot, touch-up, caption and share videos to YouTube, Google+, Facebook and Twitter in just a few clicks.
PapayaMobile has created an advertising platform that allows Android developers to cross-promote their apps with those of other developers in the network. Released on July 12, AppFlood was designed to complement other methods of acquiring new users.
Brian Wong never imagined he would become the world’s youngest venture-funded entrepreneur when he founded Kiip in 2010. Nineteen years old and newly laid off from Digg, Wong was in a plane when he noticed that the other passengers were happily playing games on their smartphones. Seeing a potentially “huge market for advertising” through games on mobile devices, Wong decided to create a rewards system for gamers. Eighteen months later, the mobile app dispenses 5 rewards every second from brands like Pepsi and Best Buy, and Wong is building a brand of his own.
Midday is when ad interaction rates peak on the mobile ad network. Equally, the click-through rates are at the lowest during the morning commute and early hours of the average workday. Lunchtime is also a popular time to catch mobile users to increase advertising response.
According to a recent study by ComScore, the display advertisement on mobile phones has increased more than 128 % since the year 2009. This increase is mainly driven by the increasing adoption of smartphones and increase in the popularity of different apps.
Google suggests you consider advertisement campaigns that are mobile only. They provide a brief (less than 3 minutes) mini-tutorial video to get you started.
Google notes that mobile searches quadrupled in 2010 indicating that reaching customers through mobile may be a good strategy. They note that advertisers that have a mobile-only campaign have an 11.5% larger click-through rate compared to ad campaigns that combine desktop and mobile. Google says that mobile only campaigns the advertser has more control and flexibility over:
1. Budget separately for mobile
2. Tailor an advertisement for mobile
3. Take advantage of mobile ad features like Click-to-Call
Google recommends using their Adwords Editor software (available for Windows or Mac) to create your mobile only campaign.
Video courtesy of GoogleMobileAds