Posts Tagged ‘Mobile Marketer’

Fast-food chain Jack in the Box is trialing the concept of letting its customers pay for their burgers and shakes with their cell phones.

Mobile Marketer reports that the West Coast burger joint teamed with Bay Area Rapid Transit and Sprint in the experiment that lets consumers use Near Field Communication-equipped phones to pay their trolley fare and fast-food bill.

The trial used NFC and over-the-air card provisioning technology from VivoTech. Trial participants with their special Sprint phones paid for their train rides and Jack in the Box meals by tapping the phone to a special reader. They could also wave the phone at “smart” advertisements to download Sprint content or directions to the closest Jack in the Box.

One of the biggest worries for Americans traveling abroad is the fear of needing medical attention in a non-English-speaking country. HTH Worldwide, a health and safety services company, has a new mobile application to take care of that fear.

Dubbed mPassport, the subscription service has a database of some 4,200 English-speaking doctors and dentists in 180 countries as well as listings for more than 1,000 emergency care locations around the world, according to Mobile Marketer.

Geared towards vacationers, Americans living abroad, students and “globe trotters,” mPassport works on any Web-enabled mobile phone. HTH charges $9.95 for 30 days, $15.95 for 60 days or $49.95 for a full year.