Posts Tagged ‘Mobile Marketing’

I grew up in the nineties, the dawn of digital culture.

For me—and for many others born in the late eighties and early nineties— the Yellow Pages brand was irrelevant; I never understand why people would spend ten minutes leafing though a thick and cumbersome book with flimsy pages to find a restaurant or plumber when the same answers were easily searchable online.

But those born only a few years earlier than me remember a time when the Yellow Pages was more than just a useful doorstop or oversized paperweight, when the brand was an iconic symbol for finding information, not unlike the Google brand of today.

As we move into an increasingly digital world, brands like the Yellow Pages face extinction, since the services they provided have been optimized by internet search engines.

In an effort to remain relevant, the Yellow Pages has moved online, extending their platform to mobile applications and social media sites like Facebook and YouTube.

“Find, review, and share business listings on Facebook” invites the new Yellow Pages Facebook application.

The app, which can be installed for free on your Facebook browser, allows you to search for people and companies, just like the Yellow Pages book. Users can search by business name, keyword, or location, and the program is integrated with Google maps. Users can also read and write customer reviews and bookmark searches for reference later.

The Yellow Pages App is also compatible with the iPhone, the iPad, Blackberry, Android, and the Windows Phone 7, making it easier for people to access local information without having to lug around that thick yellow book.

@Amanda Cosco is a freelance writer, content queen & social media girl genius. To learn more about her, visit her professional blog here.

As bookstores and the printing industry continue to compete with e-books and e-readers, one publishing company  has come up with an alternative strategy by using new media to their advantage. Atria will publish the first print book to be outfitted with a smart chip, one that is read by smartphones and will offer additional information and sales on the device. Read more

AppNationSF brought together some great minds in the mobile space to assess the current app ecosystem and relay best practices to the audience to help them succeed. The overall take away was that product quality is of the utmost importance and that brands and indie developers alike should test what works for them.

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Between Web 2.0 Summit, Twtrcon, Amplify, and the launch of Kicklabs you would think the dot com era was here again yet what’s different this time is what start-ups are focusing on: consumers. Businesses will increasingly have to work for every dollar they get so what is better a bail-out or an consumer focused economy?

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What does it take to succeed as multi-platform game developers? This was addressed by an insightful panel at last Friday’s Smartphone Games Summit, and the group included leaders in this space, specifically: Jim Greer of Kongregate, David Helgason of Unity Technologies, Stewart of Moblyng, and Peter Vesterbacka of Rovio Mobile. More after the jump.

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This week GroupMe, TaskRabbit, and FoodSpotting each raised close to $800k in funding and Etsy just to throw everyone off raised $20MM, giving the five year old commerce website a $300 Million dollar evaluation. Sprout, a social platform monitoring and measuring service just implemented a pricing structure a few days ago giving the two year old company (funded by the founders of GroupOn) the opportunity to show its power in the ad network world. All of these companies have active twitter accounts and a new study by Ericsson found that half of consumers watch On-Demand internet television. Consumers are taking their offline experiences and rushing to manage them online and companies are scrambling to keep up.

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Location-based advertising (LBA) and marketing (LBM) could be of great benefit to local merchants, though there are some things that need to happen before widescale adoption of mobile campaigns will come about. Primarily, merchants need to know why mobile campaigns are beneficial to themselves and their target market, how to measure return on investment, and have access to smartphone owners regardless of application, device, or mobile platform.
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Location-sharing apps such as Foursquare, Loopt Pulse, Gowalla, Stuck, MyTown and dozens of others have purpose beyond the obvious: mobile location marketing. They can be used by merchants to gauge moods, purchasing interest, and loyalty potential, then coupled with real incentives to increase leads and sales. Here are a few such uses.
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