Posts Tagged ‘Mobile Video’

How many of your friends have the same smartphone that you use? If smartphones become our primary computers and the only way one accesses social networks, then to be able to share things like video with our friends it is important that video can play on our friend’s smartphones, regardless of the phone’s operating system. Today this is not the case because Flash, which accounts for the majority of the video on the Internet today, is not supported by the iPhone. WebM is an open media format that hopefully will be supported by all smartphone platforms in the future, making it easier to share video.
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Netflix is currently not available for Android phones, and while a version is being developed, it likely will not work on current Android phones. While Netflix is available for Windows Phone 7, the iPhone, and iPad, it is not available for Android because of issues the company says exists with Digital Rights Management (DRM) on Android. If you want to watch video on an Android phone you will find a few options such as YouTube and MovieVault, which is a $1.99 app just recently released.
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With the stellar growth in mobile video in 2010, mobile video advertising has also made giant leaps. In 2010, more than 200 Fortune 500 brands including Dell, Toyota and Kraft ran mobile video campaigns, an 8 fold increase from just 25 companies back in 2009.

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Last month YouTube launched an updated mobile site in the United States that was faster, more social and more Smartphone friendly. Today the new mobile site is available internationally, so mobile video viewers around the world can get in on the faster, better mobile YouTube experience. YouTube decided to upgrade their mobile site when they hit the 100 million daily mobile video views mark and now it’s available worldwide.
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As more and more people get smart phones such as iPhones and Android phones the mobile web is growing at a rapid pace, and mobile video is no exception. In a blog post on Wednesday, YouTube announced that YouTube is now serving up more than 100 million video playbacks each day and the popularity of their mobile site has inspired them to launch an update.
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