monetization

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Email MarketingStarting January 12, learn how to create campaigns that engage subscribers, increase awareness, and drive traffic and sales! In this course, you'll learn how to create effective email campaigns to meet your company's goals and objectives, develop copywriting and design techniques, create and manage distribution lists, and more! Register now!

Reddit Digs for ‘Gold’ in Premium Subscriptions

gold-insignia-big

Rising server costs and surging traffic have led the reddit team to resurrect an existing, but long-neglected premium feature of the link-sharing site called reddit gold. “We have a choice to make,” reddit CEO Yishan Wong in a blog post. “We can start running a bunch more ads, or we can give you, the community, more reasons to support the site with your own money through reddit gold.” In other words, reddit is trying to monetize, and it’s trying not to screw it up.

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Vimeo Finally Lets Creators Make Money Off Their Videos With Tip Jar & (Coming Soon) Pay-To-View

Vimeo Tip Jar

Last month we shared a list of reasons why Vimeo is the coolest video site for creatives. However, we pointed out one undeniable fault in the alternative online video sharing site—creators had no options for monetizing their videos. Well that is about to change. Although Vimeo is still going to remain ad-free (so advertising revenue is off the table), today the video site has announced some new features to help creators make money off of their amazing work.

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The 5 W’s of Social Game Purchases [Infographic]

The 5 Ws of Social Game Purchases

The first wave of the social gaming bubble may have popped. I’m not the first one to say it, and I won’t be the last. Zynga is at an all time record low, and traffic is declining. Playdom and Playfish, two giants of yesteryear, have seen their player numbers fade out.

That said, I know a lot of people in the industry, and the smart ones always knew they couldn’t keep every player forever and so began to focus on the more serious players. By offering them bonus packages and improved experiences, they incited those users to buy more.

So what exactly is involved in the art of social game purchases? A new infographic takes a look.

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