Posts Tagged ‘monetization’

In case you didn’t hear, our mediabistro network recently joined forces with the Inside Network, and since then we’ve all been working hard to create the leading network of social media news on the web.  In addition to that, we’ve been working hard to power up our conferences, and I’m happy to say that the [...]

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.

Tapjoy, a company that provides monetization and distribution services, released today that they have a new way for independent developers to evolve their games into profitable and popular titles. According to the company, they plan to invest their resources and capital into pre-launch games that have the potential to become successful. If a game is chosen, it will receive monthly marketing credits to acquire new users through Tapjoy’s network of over 100 million social gamers and 200 million mobile consumers.

Social Times recently attended the “SF Game Developers Workshop: A Post Mortem of Ravenwood Fair” hosted by Yetizen. The featured speakers included John Romero and Brenda Brathwaite, seasoned gaming industry veterans who shared their experiences with regards to the Ravenwood Fair project (facebook.com/RavenwoodFair). Ravenwood Fair has recently surpassed 10 million MAUs (over 1.1 million DAUs) [...]

Users are global and access to content should be ubiquitous across all platforms. Developers need a single, unified, billing system to cover all devices and monetize users globally. In this article, we summarize four key players in this monetization solution space as relates to multi-platform billing.

In today’s mobile application world, the terminology and technology can move faster than the creative thinkers and businesses, and we at Social Times thought we could help by putting together the Mobile Marketing Dictionary. The dictionary has all the terms that you’re going to encounter as you try to buy advertising on mobile applications, publish [...]

Twitter execs said their main motivation for doing a redesign of Twitter.com, which they unveiled Tuesday at the company’s headquarters in San Francisco, was to improve the user experience – to make Twitter “faster, easier, richer, more efficient to use,” as Biz Stone (right) put it. Monetization was so low on the list of design objectives that execs said they hadn’t even shown the new site to advertisers before yesterday’s launch. But, in an interview with WebNewser, Stone said he thinks the new design does offer the possibility for “new revenue-generating opportunities.” “The fact that you can click on any tweet that interests you and see even more information lends itself to advertising and revenue opportunities of promoted tweets and and so forth,” he told us.

After the jump, Stone tells us more about those monetization opportunities, why he’d prefer people not spend all that much time on Twitter, and why he thinks the redesign will nevertheless produce more users. Also: Complete screenshots of the new design.

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When Social Times spoke with Gurbaksh Chahal, Founder and CEO of gWallet, in February, he told us, “We have always been an advertising company, we will always be an advertising company.” Today’s announcement of an advisory board of marketing executives to help direct gWallet’s strategy strengthens that message to the industry as the company continues [...]

It’s more important now than ever for offer companies to distinguish themselves. The hot topic of in-game promotions has been the center stone for many monetization companies’ content-marketing efforts with companies like Peanut Labs and Offerpal media releasing tips and best practices on how to increase revenues. The latest study comes from Europe-based SponsorPay that boosted virtual world Smeet’s offer revenues by 60 percent while converting 21% of non-paying customers into paying ones.

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Note from Social Times: We now have a full profile of the Awareness Social Marketing Hub as part of our “What You Need to Know” series. Having recently achieved a peak day of one million check-ins, foursquare’s 1.8 million users are challenging brands to figure out how they can leverage the service as part of [...]

FargoTube, a new online service from F3 Technologies, allows content owners to skip the “middleman” by creating fan sites where they can profit directly from their works. The service is free for content owners, who collect a portion of revenue from the site. Fans can create profiles, e-mail other fans and set up their own [...]