monetization - SocialTimes.com

Socialize West — Learn to Profit Using Social Media with OMGPOP, Atari, IMVU and More

Neil Vidyarthi — Tue, 23 Aug 2011 11:55:41 +0000

In case you didn’t hear, our mediabistro network recently joined forces with the Inside Network, and since then we’ve all been working hard to create the leading network of social media news on the web. In addition to that, we’ve been working hard to power up our conferences, and I’m happy to say that the upcoming Socialize West in San Francisco is really going to have a massive number of experts and professionals, delivering the goods on how they make money using social media. It sounds simple, but it’s not. Optimization, retention and engagement are the keys in this still emerging space, and I strongly recommend you hit up Socialize to meet up with us and find out how to leverage this space to make money.

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Tapjoy to Developers: We Will Pay You

CJ Arlotta — Wed, 23 Mar 2011 15:00:42 +0000

Tapjoy, a company that provides monetization and distribution services, released today that they have a new way for independent developers to evolve their games into profitable and popular titles. According to the company, they plan to invest their resources and capital into pre-launch games that have the potential to become successful. If a game is chosen, it will receive monthly marketing credits to acquire new users through Tapjoy’s network of over 100 million social gamers and 200 million mobile consumers. continued…

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Ravenwood Fair Creators Explain Facebook Game Monetization: No Sharing, No Buying

Leo Sark — Wed, 02 Mar 2011 13:00:08 +0000

Social Times recently attended the “SF Game Developers Workshop: A Post Mortem of Ravenwood Fair” hosted by Yetizen. The featured speakers included John Romero and Brenda Brathwaite, seasoned gaming industry veterans who shared their experiences with regards to the Ravenwood Fair project (facebook.com/RavenwoodFair). Ravenwood Fair has recently surpassed 10 million MAUs (over 1.1 million DAUs) and is one of the best monetizing games on Facebook. continued…

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4 Monetization Solution Providers That Support Multi-Platform Billing

Azam Khan — Tue, 16 Nov 2010 13:50:21 +0000

Game developers need a single, unified billing system to support today’s devices and monetize users across the globe. In this article, we summarize four key players in this monetization solution space as relates to multi-platform billing. More after the jump. continued…

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Introducing The Mobile Marketing Dictionary

Azam Khan — Wed, 22 Sep 2010 15:05:14 +0000

In today’s mobile application world, the terminology and technology can move faster than the creative thinkers and businesses, and we at Social Times thought we could help by putting together the Mobile Marketing Dictionary. The dictionary has all the terms that you’re going to encounter as you try to buy advertising on mobile applications, publish advertising on your own mobile application or get installations for your mobile app. Read the Mobile Marketing Dictionary here and please let us know if there’s a term you’re curious about or one we missed.

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Biz Stone: New Twitter Interface Wasn't Designed for Monetization, but 'It Lends Itself to Advertising and Revenue Opportunities'

E.B. Boyd — Wed, 15 Sep 2010 02:11:19 +0000

Twitter execs said their main motivation for doing a redesign of Twitter.com, which they unveiled Tuesday at the company’s headquarters in San Francisco, was to improve the user experience – to make Twitter “faster, easier, richer, more efficient to use,” as Biz Stone (right) put it. Monetization was so low on the list of design objectives that execs said they hadn’t even shown the new site to advertisers before yesterday’s launch. But, in an interview with WebNewser, Stone said he thinks the new design does offer the possibility for “new revenue-generating opportunities.” “The fact that you can click on any tweet that interests you and see even more information lends itself to advertising and revenue opportunities of promoted tweets and and so forth,” he told us.

After the jump, Stone tells us more about those monetization opportunities, why he’d prefer people not spend all that much time on Twitter, and why he thinks the redesign will nevertheless produce more users. Also: Complete screenshots of the new design.

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Advisory Board to Help gWallet with Social Media Monetization

Neil Glassman — Tue, 10 Aug 2010 13:05:11 +0000

When Social Times spoke with Gurbaksh Chahal, Founder and CEO of gWallet, in February, he told us, “We have always been an advertising company, we will always be an advertising company.” Today’s announcement of an advisory board of marketing executives to help direct gWallet’s strategy strengthens that message to the industry as the company continues to feint and jab its way through the rapidly changing social media monetization landscape. continued…

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SponsorPay Boosts Offer-Based Revenue in Virtual World Smeet by 60 Percent

Azam Khan — Thu, 05 Aug 2010 09:00:32 +0000

It’s more important now than ever for offer companies to distinguish themselves. The hot topic of in-game promotions has been the center stone for many monetization companies’ content-marketing efforts with companies like Peanut Labs and Offerpal media releasing tips and best practices on how to increase revenues. The latest study comes from Europe-based SponsorPay that boosted virtual world Smeet’s offer revenues by 60 percent while converting 21% of non-paying customers into paying ones.

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What Every Social Media Marketer Should Know About Awareness foursquare Perspectives

Neil Glassman — Wed, 07 Jul 2010 13:34:16 +0000

Note from Social Times: We now have a full profile of the Awareness Social Marketing Hub as part of our “What You Need to Know” series.

Having recently achieved a peak day of one million check-ins, foursquare’s 1.8 million users are challenging brands to figure out how they can leverage the service as part of their marketing mix. Awareness, Inc., provider of on-demand social marketing management software, offers guidance with foursquare Perspectives, a free marketing tool that generates and delivers comprehensive reports for enterprise marketers to uncover trends across their multiple foursquare venues. continued…

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FargoTube Helps Video Content Owners Create Profitable Fan Sites

Neil Glassman — Mon, 28 Jun 2010 15:30:28 +0000

FargoTube, a new online service from F3 Technologies, allows content owners to skip the “middleman” by creating fan sites where they can profit directly from their works. The service is free for content owners, who collect a portion of revenue from the site. Fans can create profiles, e-mail other fans and set up their own networks of friends. continued…

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50% of Companies Entering Social Media Have No Plan

Neil Glassman — Fri, 25 Jun 2010 14:40:51 +0000

Post first and ask questions later.

Recent reports from Digital Brand Expressions (DBE) and R2integrated (R2i) indicate that companies are diving in to social media without a plan. While both reports draw this conclusion, each provides complementary findings that flesh out the statistics in interesting ways. continued…

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Small Businesses That Use The Internet Have Larger Market Shares

Neil Glassman — Tue, 22 Jun 2010 16:22:54 +0000

A study of over 1700 small and medium businesses (SMB) finds that those with owners who have deeper Internet involvement have greater market share than companies with less web-savvy owners. The study was conducted by American City Business Journals (ACBJ) and released by its affiliate Portfolio.com. Leading applications used by SMB owners are travel planning, researching and buying business products and services, accessing business news and keeping in touch with friends and colleagues. continued…

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Case Study: How LightViper Leveraged Facebook To Promote Business-to-Business Services

Neil Glassman — Tue, 22 Jun 2010 12:26:01 +0000

Get advice from qualified sources. Plan well. Start small. Check results and tweak the plan. Be persistent. Watch for orders. Those were the steps taken by niche B2B data transport company Fiberplex when it decided to advertise its LightViper brand on Facebook. LightViper’s approach has moderate costs, stays “within the box” and serves as a model for other B2B companies who are considering advertising on social media platforms.
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Twitter on Promoted Tweets: "So Far, We've Received Positive Feedback"

Neil Glassman — Mon, 21 Jun 2010 14:45:04 +0000

One can only guess whether the Promoted Tweet for Toy Story 3 directly contributed to the film’s blockbuster opening. To get a better understanding of Twitter’s new advertising scheme, we presented a few questions to the company last week. Here are the responses. continued…

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Will Promoted Tweets Earn Twitter Revenue to Infinity and Beyond?

Neil Glassman — Fri, 18 Jun 2010 10:47:11 +0000

The first Twitter Promoted Tweet came as no surprise. Promoted Tweets and Trends were announced back in April. Last month, Twitter modified its Terms of Service (TOS) to prohibit third parties from injecting paid tweets into a timeline on any service built on the Twitter API. And it makes sense that the first Promoted Tweet was from a big, visible advertiser – Disney/Pixar. There was no user revolt and blogosphere comments range from inquisitive to supportive, with only a few criticisms. Twitter did it right.
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