Social TV has been blowing up over the past couple of years, but there has been no really great way for networks to monitor the social media buzz surrounding their networks, series, and episodes…until now.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
Grounded in 15 years of cognitive science and machine learning research at the MIT Media Lab, this startup is offering tools to help marketers see audience response to mass media. And the $6M in Series-A funding it just closed is bound to help.
With a broad portfolio of more than 4,000 hotels in 90 countries, Accor was facing over 5,000 comments each month on social travel sites such as Booking.com and TripAdvisor. After the jump, takeaways for your brand from Accor’s monitoring-based social media strategies.
Basic social media monitoring is giving way to more sophisticated analytics that may change the way your company does business. What can your brand do be get the most benefit from this shift?
A new white paper from Converseon describes how basic social media monitoring is giving way to more sophisticated analytics that may change the way your company does business.
We’ve written about a number applications – Involver AMP, Context Optional Social Marketing Suite, Hootsuite, Scout Labs and others – for social media monitoring and management designed to support brands’ marketing and client support efforts. Contact center system integrator and service provider Product Support Solutions, Inc. (PSS) approaches these needs with its just-introduced CREDboard social media dashboard, adding social media touch points to its existing, enterprise-wide customer engagement offerings. The result is that social media marketing is a part of – rather than apart from – ongoing sales and support interactions.
Read more
Yesterday Mashable published a video of Gatorade’s new social media control center, but after watching the video of the new command center, one has to wonder if it truly provides any value. Yes, the command center is any geek’s dream command center: a nice office, nice chairs, and a wall filled with monitors. It also appears to be an expensive experimental way to get absolutely nothing accomplished.
Read more
