Motorola’s Awesome Print Ad Will Have Clever Digital, Interactive Buttons

Interactive advertising have been common on desktop and smartphones, but what about print? This January, we will see just that in Wired Magazine, in the form of a Moto X print ad from Motorola.

The phone’s interactive ad is a novelty color changing design powered with tiny wires and an equally tiny battery. Pushing on the buttons below the phone will automatically change the color of the Moto X smartphone. It’s a clever way to get people excited about print and magazines.

Mediabistro Course

Email Marketing

Email MarketingStarting January 12, learn how to create campaigns that engage subscribers, increase awareness, and drive traffic and sales! In this course, you'll learn how to create effective email campaigns to meet your company's goals and objectives, develop copywriting and design techniques, create and manage distribution lists, and more! Register now!

Google Buying Motorola Mobility: Reactions & Two Oddities in Google’s Announcement

Image courtesy of Wikipedia

Image courtesy of Wikipedia

Google’s Android strategy has looked more like Microsoft’s original Windows CE/Windows Mobile plan than Apple’s iPhone plan up until today.

Supercharging Android: Google to Acquire Motorola Mobility

The $12.5 billion purchase is framed as a vehicle to defend Android against Apple and Microsoft’s recent patent attacks against Android.

Our acquisition of Motorola will increase competition by strengthening Google’s patent portfolio, which will enable us to better protect Android from anti-competitive threats from Microsoft, Apple and other companies

Google said that Motorola will remain a separate business that is a licensee like other manufacturers. However, you have to wonder how other Android manufacturers feel about this acquistion. This is my next collected statements which look way too cookie-cutter similar to have originated from the individual companies.

Google buying Motorola: Nokia, Samsung, and other industry players react

HTC: defending Android, its partners, and the entire ecosystem
LG: defending Android and its partners
Samsung: defending Android, its partners, and the ecosystem
Sony Ericsson: defending Android and its partners

But, what will the other Android manufacturers do now that all the major mobile platforms have a primary dance partner?

Apple – iOS
HP – webOS
Nokia – Microsoft Windows Phone (partnership)
RIM – BlackBerry OS & QNX

While Google’s Android hardware partners have lined up behind the apparent party line, there’s diversity in pundits’ opinions.

- ZDNet: Google’s $12.5 billion Motorola Mobility bet: 6 reasons why it makes sense
- Business InsiderTHE TRUTH ABOUT THE GOOGLE-MOTOROLA DEAL: It Could End Up Being A Disaster

NOTE: There are a pair oddities in Google’s official announcement.
1. It talks about Android launching in November 2007. However, the first Android phone, the T-Mobile G1, launched in October 2008.

[Addendum: Shawn Ingram reminded me that Android was announced, but without any hardware released, in November 2007: This is the droid you're looking for]

2. The announcement says ” we have agreed to acquire Motorola.” However, they are actually buying Motorola Mobility (MMI). The company currently referred to as “Motorola” is Motorola Solutions, Inc. (MSI).

You can read a bit more about the business aspect of this purchase in this SocialTimes item:

Google Will Own Motorola Mobility for $12.5 Billion

Rooted Xoom Tablets Blocked from Viewing Android Market Rented Movies


“Rooting” and Android device is a process that gives the device user complete control over it. People have rooted Android phones for a variety of reasons including installing newer unauthorized versions of Android than the device’s vendor is willing to provide and installing apps that can only be installed on rooted devices.

Owners of rooted Android devices (smartphones and tablets) will find one minor inconvenience described by

Android Market’s new movie rental service blocked from rooted devices

Google provides movie rentals at for, generally, $2.99 or $3.99. The service is currently limited to the Motorola Xoom tablet or a Flash-enabled computer at the moment. Rented movies can be downloaded or, if on the Verizon Wireless network, streamed. Movies must be viewed within 30 days of rental. Most movies must be watched within 24 hours of starting to view it.

Estimated 100,000 Motorola Xoom Tablets Sold: Indication of Flop or Success?


Yesterday, I wrote:

Motorola Atrix (modular Android phone) & Xoom Tablet Disappointing According to an Analyst

I noted my surprise since the Xoom seems to be generating a lot of buzz (good and bad) and the few people I know who have a Xoom seem to like it a lot.

Business Insider’s Jay Yarow declared that:

Motorola Xoom A Flop, Just 100,000 Sold So Far

This is based on an estimate from Deutsche Bank who used Honeycomb (Android OS 3.0) use as reported by the Android Developers Dashboard. This number is provided by Google and currently reports that a mere 0.2% of Android users are using a Honeycomb device. All Honeycomb devices are tablets.

Betanews’ Joe Wilcox has a different take on this 100,000 units sold figure:

100,000 Motorola XOOMs sold isn’t bad, it’s good

I tend to side with Joe’s glass half-full interpretation. The Xoom came out of the gate before it was ready (some functions don’t work) to compete with the iPad 2. Unfortunately, it also came out of the gate way too expensive. Joe noted that the lower priced ($600) WiFi-only model is available now. And, like him, I believe it will attract people who did not want a two-year Verizon contract obligation just to have an Android tablet.

Motorola Mobility Survey of Smartphone Use: Work & Play Lines Blurred (no surprise)


It pays for smartphone manufacturers to know what their customers do with their products. So, Motorola commisioned a survey study to do just that.

New Motorola Mobility Survey Shows More Smartphone Users Crossing the Line Between Work and Play

Here’s what they learned from their survey of U.S. smartphone users:

1. 53% check work email while on vacation
2. 50+% “friend” co-workers on social networking sites
3. Nearly 50% have been woken up at night by a work call, text or email
4. 30% used their smartphone to amuse themselves during a boring meeting
5. 20% used their smartphone for business while drinking after work or on the weekend
6. 15% have accidentally emailed a personal note to an unintended business related contact (including co-workers)
7. 14% have responded to work email while in bed

Motorola Buys Cloud Storage Startup

Telecom giant Motorola is getting into the cloud storage game with the purchase of Y Combinator-backed cloud storage and cloud streaming company Zecter.

The three-and-a-half-year-old Zecter is best known for its ZumoDrive and ZumoCast services, which let users store and stream files to and from servers on the Internet, AKA “the cloud” of data.

Motorola did not say how much they paid for Zecter, but they bought the whole shebang; acquiring not only Zecter’s products, but also its founder David Zhao, who developed applications for before taking the startup plunge. It also mentioned that Zecter has around one million customers.

Motorola intends to integrate Zecter’s technology into its MOTOBLUR service, a user interface replacement for Android-based devices with a hefty social networking component. MOTOBLUR pushes notifications from various social networks, including Facebook, Twitter, and MySpace.

“Consumers want seamless access to their content and media from wherever they are, while content providers want to ensure that content remains protected and secure,” said Motorola Mobility VP of software and services Christy Wyatt in a statement.

Motorola seems most interested in Zecter’s streaming technology. As part of the buyout, Motorola will be halting the distribution of ZumoCast software. Current ZumoCast users will be able to use the service as normal, but the company said that it would keep users informed about its “future plans” for the product. And almost as a footnote, Moto added that “The ZumoDrive solution will be unaffected.”