As the most expansive Foursquare badge program tied to a motion picture, it will be interesting to see how the program rolls out to the end. Users can follow 30 Minutes or Less, and then check in to movie-themed places.
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In the THR article, Fithian went further to say that studio “shot themselves in the foot” by allowing Netflix and Redbox to teach consumers they can get movies in their homes cheaply.
