YouTube is a breeding ground for talent, with movie companies like Lionsgate taking a chance rising stars.
John Green kept his fans in the know about the book and the movie, which helped them both become runaway successes.
Disney Movies Anywhere is the long-awaited app from Disney, but let’s face it, in this cold weather, it’s best in the comfort of our warm beds. The app allows you to earn streaming points with user interactions, but there are also exclusive free content without a catch.
Chewing popcorn can make you immune to the effects of advertising, just make sure you chew like an animal.
Johnny Depp, who tentatively claims he is probably part Native American of an uncertain tribe, plays Tonto to Armie Hammer’s Lone Ranger in the Walt Disney movie that opened on July 3. Both Depp’s race and his costume, which includes inaccuracies such as full-time war paint and a dead crow as headgear, has generated some controversy.
We’ll leave the question of which summer movies are best to others, but this deep dive into which summer movie Facebook posts performed best caught our attention. Which celebs’ faces got the most likes? Do Star Trek fans speak Klingon? Dive in and see for yourself.
YouTube movie trailers, social engagement campaigns and search engine marketing are increasingly critical to movie studios marketing new film releases, according to Google’s newly released white paper, which shows how search engine data can be used to predict box office performance.
“You used to have to sneak sex into advertising,” said comedian Colin Quinn. “Now you have to sneak advertising into sex.” Speaking at NCM’s cinema upfront presentation in New York City today, he noted that messaging apps like Snapchat might not be the right place for an ad, but the presentation that followed showed more appropriate ways for brands to join the conversations that play out publicly on social media sites. NCM Media Networks today announced a partnership with Foursquare and Twitter that will bring marketers on the big screen into the conversations on the small screen.
Happy Friday, ladies and gents! The weekend is here at last and we’re celebrating with a roundup of some of the funniest videos of the week. This week’s Friday Morning Laughs is inspired by The Oscars so it’s made up almost entirely of videos related to the movies—with the exception of an adorable baby video, a scare prank and one awesome video of Michelle Obama dancing! Enjoy!
Hulu Plus is trying something new to lure new customers in Japan—on February 19 they’ll be streaming an upcoming Japanese movie, Sougen no Isu (A Chair on the Plains), before its theatrical release on February 23.