Chewing popcorn can make you immune to the effects of advertising, just make sure you chew like an animal.
Johnny Depp, who tentatively claims he is probably part Native American of an uncertain tribe, plays Tonto to Armie Hammer’s Lone Ranger in the Walt Disney movie that opened on July 3. Both Depp’s race and his costume, which includes inaccuracies such as full-time war paint and a dead crow as headgear, has generated some controversy.
We’ll leave the question of which summer movies are best to others, but this deep dive into which summer movie Facebook posts performed best caught our attention. Which celebs’ faces got the most likes? Do Star Trek fans speak Klingon? Dive in and see for yourself.
YouTube movie trailers, social engagement campaigns and search engine marketing are increasingly critical to movie studios marketing new film releases, according to Google’s newly released white paper, which shows how search engine data can be used to predict box office performance.
“You used to have to sneak sex into advertising,” said comedian Colin Quinn. “Now you have to sneak advertising into sex.” Speaking at NCM’s cinema upfront presentation in New York City today, he noted that messaging apps like Snapchat might not be the right place for an ad, but the presentation that followed showed more appropriate ways for brands to join the conversations that play out publicly on social media sites. NCM Media Networks today announced a partnership with Foursquare and Twitter that will bring marketers on the big screen into the conversations on the small screen.
Happy Friday, ladies and gents! The weekend is here at last and we’re celebrating with a roundup of some of the funniest videos of the week. This week’s Friday Morning Laughs is inspired by The Oscars so it’s made up almost entirely of videos related to the movies—with the exception of an adorable baby video, a scare prank and one awesome video of Michelle Obama dancing! Enjoy!
Hulu Plus is trying something new to lure new customers in Japan—on February 19 they’ll be streaming an upcoming Japanese movie, Sougen no Isu (A Chair on the Plains), before its theatrical release on February 23.
With 72 hours of video being uploaded to YouTube every minute, it’s a massive undertaking for the video site to monitor it all. Content ID, YouTube’s platform for weeding out copyrighted materials uploaded to the site by cross-checking uploaded video against audio and visuals provided by content owners, has done wonders for cutting back YouTube piracy. However, Amir Efrati of the WSJ reports that illegal movie uploads are still finding their way to the site.
What were your favorite TV shows and movies in 2012? Did you tweet about them? Did you post about them on Facebook? Did you check-in to them on your favorite social TV app? If you did, chances are you helped them make GetGlue’s list of the top social TV shows and movies of 2012!
Today Netflix and The Walt Disney Company announced a new multi-year licensing agreement. Netflix will be the exclusive U.S. subscription television service for Disney’s first-run live-action and animated features. But there’s just one catch. Looks like Netflix viewers are going to have to wait at least three years, as Yahoo Finance reports that the agreement will begin with Disney’s 2016 theatrically released feature films.