Posts Tagged ‘MSNBC Digital Network’

MSNBC Digital Network-owned BreakingNews.com added a “Spot” tab in November, allowing users to upload tweets, photos, and videos. Now, the site is taking crowdsourcing one step further, allowing news organizations on its list to fast-track breaking news via tweet by including @breakingnews or #breakingnews within the text.

Editors will choose breaking news stories of regional or national interest and push them directly to the homepage, the @BreakingNews Twitter feed, the Breaking News Facebook page and its mobile apps.

BreakingNews.com said more than 40 news organizations (local TV stations and newspapers) have opted in to the program, and interested organizations can apply via this form.

From the Inside Breaking News blog:

For the news organization, that means a burst of traffic and perhaps a few new Twitter followers. For us, it helps BreakingNews find stories faster (we receive a daily avalanche of Twitter replies and mentions) and give credit where credit is due. All we ask is that the tips stick to original breaking stories that have a regional or national interest. Our goal is to link the source of breaking stories, not rewritten copies of it.

BermanBraun and msnbc.com added an extension to their Wonderwall interactive, photo-driven celebrity destination in the form of Powerwall, which substitutes CEOs, politicians, and royals for celebrities.

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NBC News’ MSNBC Digital Network and TODAYshow.com reported strong showings in January in terms of video streaming.

The MSNBC Digital Network tallied 161.7 million total online video streams for the month, fueled by the shootings in Arizona, flooding in Australia, mudslides in Brazil, President Barack Obama‘s State of the Union address, and the political turmoil in Egypt. The January figure topped the previous record from June 2009, which featured coverage of the death of Michael Jackson, by 6 percent.

And the Web site for NBC’s morning stalwart, Today, set a new site record with 63.1 million streams in January, surpassing the old mark of 58 million, which was set in August 2010. Former homeless radio announcer Ted Williams, a woman who had been kidnapped more than 23 years ago, the upcoming royal wedding, the winter weather, and the Arizona shootings were strong factors.

The MSNBC Digital Network announced that its ServeView ad-rendering system has been put in place on all of its story pages on msnbc.com, TODAYshow.com, NBC Nightly News with Brian Williams, msnbc tv, NBC Sports, and EveryBlock.

According to MSNBC Digital Network, when story pages load, the ServeView technology ensures that ads are within areas being viewed by consumers before rendering the ads, making them visible while users are interacting with video, text, photos, and other content.

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