While the timing may not be perfect, the domain couldn’t be much better. My.com, a Virginia-based company started by Tip Powers, has launched another social network for you to play around on. Who is the site targeted toward? I’m guessing that it’s for those that haven’t yet caught on to the social networking craze which started a few years ago. Tip has an eye for names though as he was the one who suggested launching “Social Times”.

Currently My.com receives a fair amount of traffic just based on the URL. This will help them catch a fair number of users without any promotion. Will it be enough for the site to gain traction? Not totally sure. There are some traditional promotion techniques that the site is using to try to attract new users. For instance, the company is giving away free My.com email addresses that are powered by Gmail.

Currently the site doesn’t have any additional features beyond what is currently provided by mainstream sites like Facebook and MySpace. This will make it challenging to attract the early adopter crowd. As such we will simply have to standby while the site attempts to attract a critical mass. If anything My.com is a great domain name.

The real question is if the company can build a site worthy of such an incredible URL. Check out My.com and let us know your thoughts. Do you think the site can catch on? What type of service would you build on top of the My.com domain?