Calkins suggested that most of the excitement about Facebook is resurfacing of a title, maybe recent or old, when our marketing budget has subsided, but now we can turn it over to consumers and in effect use their marketing budget. “A few weeks into DVD, we really don’t talk about the title anymore. … If you can have fans do that through something like Facebook, it’s incredibly powerful. So, we like the idea. I think it’s just very early days.”
