Posts Tagged ‘My Generation’

iPad users can check themselves into Seattle Grace Mercy West Hospital with the new Grey’s Anatomy Sync app from Disney/ABC Television Group and Nielsen.

The app is based on standout ABC series Grey’s Anatomy and powered by Nielsen’s Media-Sync Platform, as was a similar app released in September for fellow ABC series My Generation, which lasted just two episodes.

Beginning with this Thursday’s episode, users will be able to access exclusive companion content including polls, trivia, behind-the-scenes insights, production details, character bios, video, and photo galleries, as well as having the ability to “check-in” to virtual environments within episodes, such as riding an elevator with Dr. McDreamy. Experiences can be shared with friends and other fans via Facebook.

Interactivity with ads from presenting sponsor Lexus is also included, via trivia and links directly to the automaker’s Web site.

The next time Disney/ABC Television Group goes through the trouble (and expense) of developing an interactive iPad app based on an ABC show, it might want to select a series that lasts more than two episodes.

ABC canceled My Generation Friday, after episode No. 2 drew just 3.82 million viewers, compared with 5.17 million for the premiere, Multichannel News reported.

The series — which followed the personal stories of nine friends through the camera of a documentary film crew — was shelved despite ABC’s My Generation Sync iPad App, which the network developed with Nielsen based on the ratings company’s Media-Sync Platform.

Depending on how much money was invested in ABC’s My Generation Sync iPad App, there might indeed be some talkin’ ’bout My Generation at a few meetings this week.

Nielsen is best-known for its TV ratings, but the information and measurement company showed its versatility by teaming up with Disney/ABC Television Group on ABC’s My Generation Sync iPad App, which adds synchronized interactive content and social-media functionality to the experience of watching My Generation on ABC. The primetime drama series debuts Sept. 23.

ABC’s My Generation Sync iPad App is built on Nielsen’s Media-Sync Platform, which allows mobile apps to automatically detect and synchronize with TV programming using audio watermarks, letting users unlock synchronized content and features, as well as interact via social networks.

My Generation follows the personal stories of nine friends through the camera of a documentary film crew, and it stars Michael Stahl David, Jaime King, Kelli Garner, Keir O’Donnell, Mehcad Brooks, Julian Morris, Daniella Alonso, Anne Son, Sebastian Sozzi, and Elizabeth Keener.

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